Even just a casual glance at sharing data can reveal social media patterns and potential worth examining in more detail. Use CMI’s review of its top-performing Twitter, Facebook, and LinkedIn posts to help inform your own evaluation.

Does your content marketing strategy ignore the very people who could help grow your company? Help your HR department and incorporate prospective employees into your content marketing with these nine recruiting tool tips.

We know how valuable targeting and measuring the relevance of our content is, but too often our actions don’t reflect that. Here are five manageable prescriptions to take to make your customer data – and, in turn, your content – healthy, wealthy, and wise.

Most content fails to generate significant web traffic. And many content marketers fail in knowing what pieces of content perform well and which don’t. It requires precise analytics, but it’s not too difficult. Get started today.

Lead-generation campaigns typically fail when brands use content originally intended for another purpose instead of providing new content that their targeted audience actually wants. Discover how to create successful lead-gen content.

Content marketers must change the narrative regarding their webinar programs’ effectiveness by tracking and reporting relevant KPIs. Learn how these six categories, from participation to the closed deal, can help measure webinar ROI.

With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.

In this one-year anniversary episode, Joe and Robert grade themselves on their 2014 predictions. Plus, Facebook offers an interesting deal for publishers, a rant and rave on Alex from Target and blog comments, and much more.

Joe and Robert debunk a possible “crisis” in content marketing, discuss the ongoing agency saga, share news on Publicis’ purchase of Sapient, and more. Rant and rave: more confusion over native advertising and a CNET magazine.

Do you know the big question that marketers want to be able answer? It’s how can a company measure the effectiveness of its content marketing. In the second episode of our B2B research roundtable series, marketing leaders talk about challenges of measurement, and offer one key solution for you to co...

Content marketing measurement can be an embarrassment of riches: So much data is available, that it can be easy to get overwhelmed when deciding what to focus on. So which metrics matter more than others? Here's a roundup of metrics all content marketers should keep an eye on if they want to know whether...

Social signals that can help you optimize your website content efforts are out there — but are you paying enough attention to them? Find out how to use the latest social sharing tool features to track key consumer behaviors and improve user retention and acquisition.