Intelligent Content: What Does ‘Semantically Categorized’ Mean?
Want to help your customers and prospective customers (and your content team) find (and create) the right content? Use categories. Semantic categories.
A Content-First Success Story: BMC Software and Connective DX
Intelligent content strategy helped BMC Software and Connective DX revamp BMC.com – and increase marketing-sourced pipeline.
Intelligent Content in the Enterprise: An Interview With IBM’s Andrea Ames
IBM Enterprise Content Experience Strategist, Architect, and Designer Andrea Ames tells us why intelligent content is big in the enterprise.
Content Reuse: A Super-Simple Way to Get Started
Michele Linn, VP of Content at the Content Marketing Institute, applies a core concept of intelligent content – reuse – to content marketing. Find out how she and her team did it.
Intelligent Content: What Does ‘Reusable’ Mean?
Want to make your content more intelligent? Make it more reusable.
Analytics for Intelligent Content: Are You Asking the Right Questions?
Analytics data can give you answers, but only if you ask the right questions. The more personalized your content, the more complex – and important – the questions.
Content Types: What Can They Do for You? Examples From Noz Urbina
What are content types? And what can they do for you? Here are some examples from author and content strategist Noz Urbina.
Personalize? Or Persona-ize? Yes!
Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you.
An Intel Team Takes On Intelligent Content – and Customers Love Them for It
A new approach to documentation is making certain Intel engineers – and customers – more productive. Other groups at Intel are taking note. Should you?
Put Users at the Center of Your Content Strategy: A Look at This American Life
What can content strategists learn from the popular radio show This American Life? Plenty!
Intelligent Content + Agile Approach: How This Combo Paid Off for My Team
Andrea Fryrear describes her marketing team’s move toward combining intelligent content with an Agile approach. The results? “Stellar.”
Agile Content Development: Five Companies Tell How They Do It
For many brands, Agile methodology is now more than the way software gets developed. It’s the way things get done, period. How does content development fit into that model? Five pros share their insights.