What if you delivered content like Netflix? Enticing prospective customers with content they can binge on? If you did, you’d never waste another click to a dead-end content asset. You’ll keep people hooked after they click. Here’s how. Continue reading
Why Automation Is the Future of Content Creation
A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content. Continue reading
Is Your Content Ready for the Mobile Takeover?
Our plugged-in-yet-untethered lifestyle known as mobile has taken over. What’s a content professional to do? Be prepared and be even better prepared. Here are six ways to ensure that your site is ready for the mobile takeover. Continue reading
10 Content Strategy Practices That Will Make You a Better Marketer
Why are we passionate about content strategy in the marketing world? Adopting these 10 content strategy practices gives you a happier audience (they can find what they need) and a happier team (they help the business meet its goals). Continue reading
Data as Personalization: How to Turn Kryptonite Into Treasure
Don’t talk about data. Talk about it as “personalization” – information to deliver the most relevant content to your audience. Learn how first-, second- and third-party personalization information can improve your content marketing. Continue reading
From 2 Hours to 2 Minutes: How This CMI Duo Blew Away a Tedious, Unscalable Content Task
If you’re looking for smarter ways to use content technology, let this story inspire you. The CMI team worked together to automate a tedious, unscalable website task, saving production time and improving the audience experience. Continue reading
Getting Started With Structured Content
Managing your content development and reuse on a case-by-case basis makes sense when you publish a few hundred assets a year. Scale it to thousands and the process gets seriously gummed up. Let structured content come to your rescue. Continue reading
Why You Need Two Types of Content Strategist
Content strategists come in two types – front end and back end. If your content is a business asset, you need to understand both roles so you can ensure you have the right kind of help at the right time. Continue reading
Adaptive Content: The Way to Your Customer’s Heart
Imagine your content serving people in such personal, useful ways that it stirs feelings for your brand. Imagine the impact on your business. Adaptive content can help conjure those emotions by delivering specially targeted content.
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6 Content Ideas Every Marketer Should Steal From IBM
IBM’s enterprise content experience strategist shares six ideas that can help scale your content processes and provide your customers with more remarkable experiences. They’re steal-worthy ideas for any strategic content marketer. Continue reading
