We know our content marketing only works when our audience responds to it. Beyond personas, how can you really, really understand what your audience wants? Answers from Content Marketing World presenters fall into 3 categories.

A lightbulb moment can set you on a new course or change the direction of your path. The presenters for Content Marketing World 2015 share their aha content marketing revelations from the past year. Which ones will be your epiphany?

What inspires today’s leading content marketers? We asked CMWorld 2015 presenters and friends. Their responses run the gamut, from familiar brand names to little-known companies thriving in a niche. Read on to be invigorated.