Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up?

Our culture has embraced the idea that creative genius is inborn and innate. That’s totally, completely, utterly wrong. You can teach yourself, but first you must understand the two titanic forces behind creative success.

What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions.

You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan?

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic.

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them.

What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization.

Quality wins over quantity. More than 35 experts from Google, Microsoft, REI, Monster, agencies, government, and more share what quality content means to them and share tips to help you enhance your content too.

Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls? The expert presenters from the Intelligent Content Conference share their insight.

Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference.

What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? Nineteen experts presenting at the Intelligent Content Conference tackle that question.

What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions.