This Week in Content Marketing: No, Not Everyone Should Do Content Marketing
July 22, 2017
Joe Pulizzi
We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS.
Ditch the Term 'Content Marketing' ... Unless You’re Talking to Marketers
July 19, 2017
Joe Pulizzi
If you hate or love the term “content marketing,” you’ll want to read this post from CMI founder Joe Pulizzi. He first used the term 15 years ago (it led to an almost $1 million deal) and shares the only time you need to use it.
This Week in Content Marketing: The Solution to Facebook's Fake News Problem
July 15, 2017
Joe Pulizzi
We come up with a viable solution to Facebook's fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government.
This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?
July 8, 2017
Joe Pulizzi
We discuss the state of digital advertising and debate whether it has truly become a "nightmarish joke." Rants and raves include CPA Australia and the crazy-creative connection; then we close with an art-inspired example of the week.
This Week in Content Marketing: Special Episode – How We Create Content
July 1, 2017
Joe Pulizzi
In this special episode, we share details of our personal working styles and processes, offer some content marketing predictions for the remainder of 2017, and share an example of the week that got Robert's engines revving.
This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing
June 24, 2017
Joe Pulizzi
We explore NerdWallet's content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube's ad crisis; then we close with an example of the week from Mobil.
This Week in Content Marketing: Is Google's Ad-Blocking Plan Good or Evil?
June 17, 2017
Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
In this week’s episode
Robert ponders finding meaning in the absurdities of our lives. On the news front, we debate...
This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing
June 10, 2017
Joe Pulizzi
We dissect Mary Meeker's 2017 Internet Trends report, and discuss a new way to feed ravenous content appetites. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover.
This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started
June 3, 2017
Joe Pulizzi
We review some top U.S. media trends impacting content marketing, and explore Edison Research's new findings on Facebook's smartphone. Our rants and raves include last-click attribution and Walkers Crisps; then we wrap up with a tasty example of the week from Williams Sonoma.
This Week in Content Marketing: Don't Just Publish Content; Monetize the Audience
May 27, 2017
Joe Pulizzi
We discuss one possible fate for corporate storytelling, and explore the critical role of the publisher. Our rants and raves feature daddy-driven hair care; then we wrap up with an example of the week from the Dutch Golden Age.
This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing
May 20, 2017
Joe Pulizzi
We forecast Snap's financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate.
This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies
May 13, 2017
Joe Pulizzi
We explore Whirlpool's purchase of Yummly, and debate publishers' level of accountability for user-posted content. Our rants and raves feature John Green and Airbnb; then we close with an example of the week from UnitedHealthcare.
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