Has Content Marketing Hijacked Content Strategy?
February 6, 2014
Colleen Jones
There is often debate about the distinctions between content marketing and content strategy, but whatever their differences, they shouldn't be working at cross purposes. There is an opportunity for both fields of practice to inform each other as we move into 2014. Find out what content marketing and...
How Content Strategy and Content Marketing Are Separate But Connected
October 16, 2013
Robert Rose
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 2014, it's well worth outlining where the differences lie, so that we can resource our strategies effectively.
The 6 Principles of Epic Content Marketing
September 21, 2013
Joe Pulizzi
The ultimate goal of our content marketing efforts is to "move" our audience in some way by offering epic content. Brands do enough talking about themselves. Instead, they need to tell more stories that engage customers. Find out the 6 essential principles of epic content marketing.
Why Native Advertising Is Neither
August 26, 2013
Robert Rose
Native advertising is really just one aspect of the larger discipline known as branded content marketing. The technique of placing content in the context of a publisher's site can have significant value, but the term is really a misnomer. Make sure your content always stands out instead of blending in...
Clever Advertising or Content Marketing?
August 3, 2013
Joe Pulizzi
Is it content marketing or clever advertising? Many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media. Take a look at some examples that help distinguish the art and science of content marketing from other advertising and marketing efforts.
5 Reasons Why Content Marketing Is No Buzzword
June 14, 2012
Joe Pulizzi
Recently, more and more posts are talking about content marketing as a buzzword. I'm not sure that's even possible. Here's five reasons why.
Your Kick-Start Guide to Engaging Content [Free eBook]
February 10, 2012
Jodi Harris
There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI's latest eBook is loaded with them. Download "Your Kick-Start to Engaging Content" now.
Content Marketing vs. Traditional Marketing [infographic]
May 12, 2011
Joe Pulizzi
I love infographics. I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with some of their own research on content marketing.
Now, all kidding aside, the rise of content marketing has nothing to do with stopping anything with traditional marketing....
First Things First - Content Strategy Before Social Strategy
May 9, 2011
Patricia Redsicker
At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends.
The question marketers must ask themselves is: “What makes my brand so interesting that people will want to talk about...
Custom Publishing vs. Content Marketing
December 20, 2010
Joe Pulizzi
Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content marketing. It’s a good question…and I soon realized that there has never been a really good post or article on it. So, here goes.
What is Custom Publishing?
Custom...
Custom Media vs. Content Marketing
May 21, 2007
Joe Pulizzi
An informal survey of colleagues in the media/marketing industries shows the term "content marketing" growing in use. We'll keep checking back to see if the trend continues.
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