Content marketing, native advertising, and branded content have productive uses. But how are they related? Do you know which to use? We propose a new model – a spectrum of how to operationalize these content-focused marketing terms.

In the centennial edition of This Old Marketing, Joe and Robert celebrate and reflect, change the podcast format, share major content marketing trends for 2016, and predict 2017, plus a surprising TOM example.

In This Old Marketing, Joe and Robert discuss whether social media marketing is dead or most brands are just using it wrong, why podcasting is bigger and better, and how native advertising is NOT content marketing, plus rants and raves.

When you see the phrase “native advertising,” do you think of content marketing? Well, a lot of people do, so much so that I felt compelled to write about it. Know the difference and why it’s important we speak the same language.

In This Old Marketing, Joe and Robert talk the finer points of content marketing’s definition. The boys banter about Google's mobile friendly deadline, comment on the advertising industry’s boom, and share the week’s rants and raves.

Creating more valuable content that isn’t tagged properly, isn’t scalable, or isn’t easily reusable seems completely wrong. Joe Pulizzi reveals why content marketing as many enterprises practice it today isn’t enough for it to thrive.

This is one of those “inside baseball” posts. It is devoid of any helpful how-to information. Joe Pulizzi wrote this post because he believes it needs to be said. So there. Read on to learn why Joe’s ranting about a sentence in The Wall Street Journal.

This week, Joe and Robert discuss the real definition of content marketing, ponder if publishers can succeed with time-based metrics, give some love to Mozilla’s new media platform, and disagree with Snapchat’s native advertising approach. Rants include an amazingly inaccurate infographic and why the...

In CMI's latest research, the number of people who described their marketing efforts as content marketing actually declined — from 93 to 86 percent. At first glance, that stat was a bit startling, but it may actually be an encouraging sign. Find out why it's a good thing that fewer B2B marketers say...

To help you understand how content marketing should mesh with your organization's other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline and examined how it relates to other common techniques. Find out how content marketing fits with your marketing plan.

Creating branded content that doesn't specifically showcase the brand through its products or services can be a tricky prospect for many businesses, but experienced content marketers agree it shouldn't always be about your brand. Learn more about the benefits -- and blurred lines -- of developing non-promotional...

In this week's PNR podcast, Joe and Robert talk about the big content publishing news that LinkedIn has decided to open its publishing program to all users, discuss BuzzFeed's advice for content success, explore the implications of Sprinklr's purchase of Dachis, and share content marketing examples from...