This week, Joe and Robert dig deep into native advertising with discussions on the Wall Street Journal's new native launch and The Guardian's native play with Unilever, and deliver plenty of rants about publishers and agencies, before revving up the show with the This Old Marketing Example of the Week:...

In this edition of the PNR podcast, Joe and Robert discuss the week that was at SXSW, chat about the latest "Travoltafying" brand trend, and rant about people who rant about the phrase "content marketing," before getting amped up about the This Old Marketing Example of the Week: Energy University.

A blog and a book helped launch and grow what is now the Content Marketing Institute. Most companies have blogs. Your company needs a book. Here are 8 tips to help you make it happen.

Even if you’ve never been a reporter for your campus newspaper or have never edited copy and page proofs late into the night on a deadline, you can appreciate the intensity and focus (and coffee consumption) instilled by a press deadline. Longshot magazine harnesses that same intensity: crowdsourcing...

Think that once you send a custom magazine issue to print your job is done (until you start producing the next issue)? There is still a lot of work to be done between issues regardless of the frequency of your magazine. As a quick review, you have a detailed and well-defined custom magazine plan. Based...

The closer you get to the finish line the less time you have for creative thinking. That’s why thorough planning makes the whole magazine production process easier, reduces the stress on everyone involved, and is a great time management strategy, which brings about better results. Recently, I wrote...

Latest research in Europe found that 82% of readers spent up to 45 minutes reading a custom magazine, and 64% of readers returned to it more than once. Can you imagine your prospects, customers and business partners spending so much active time with your brand? Heaven, right? For this reason, many companies...

Great business books change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and manage their businesses. My individual world-changer is Presenting to Win by Jerry Weisman who taught Silicon Valley entrepreneurs how...

Recently, I finished reading the book Let My People Go Surfing, by Patagonia founder Yvon Chouinard. It’s a fascinating story by an inspirational business leader. He not only grew a successful company while being beloved by his employees and revered by his peers, but he also intends to continue doing...

For the past three years, social media has taken center stage for corporate marketers. In talking with many senior marketers, there was a drop everything mentality, meaning that many strategies within the integrated marketing realm were left on the sidelines while companies scrambled to figure out social...

Okay…there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of iPads and Apps, there is still a role for print. Jeff Jarvis recently wrote about how media companies need to ignore print. The...

Though it’s said you can’t judge a book by its cover, you can decide if you want to read it – especially if the book we’re talking about is a magazine. Think about it. Given the choice, if you’re waiting at the doctor’s office with nothing to do, and you see two health magazines on the table in front...