Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication
July 28, 2017
Andrea Fryrear
Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how.
Print’s Very Much Alive: Magazine Examples From 9 Brands
June 16, 2017
Clare McDermott
One in four B2B companies have print magazines, and print ranks as a top contributor to their content marketing success. Discover how nine B2B companies are breathing life into their print magazines.
This Week in Content Marketing: It Doesn't Matter If You Call It Content Marketing
March 18, 2017
Joe Pulizzi
We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week.
This Week in Content Marketing: This is the Year Agencies Buy Media Companies
January 14, 2017
Joe Pulizzi
The guys talk Medium's latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine.
Five Content Marketing Trends to Watch in 2017
December 19, 2016
Joe Pulizzi
A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017.
Is Print Still Relevant? Lincoln Electric Says Yes
December 8, 2015
Pam Kozelka
Why would a forward-thinking global manufacturer debut a print magazine in 2015? The reasons were numerous for Lincoln Electric. The magazine delivers something for target audiences, its sales teams, and its content marketing program.
This Week in Content Marketing: The Real Cure for the Native Advertising Blues
October 11, 2014
Joe Pulizzi
In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and...
How Facebook is Becoming a Pay-to-Play Platform
June 14, 2014
Joe Pulizzi
In this episode, Robert and I discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure pay-to-play platform in many cases. We also discuss how much data you actually need for your content marketing strategy. The final news article...
Piecing Together Content's Role in a Mobile Marketing Strategy
May 31, 2014
Joe Pulizzi
In this episode, Robert and Joe rant a bit about a new content marketing awards program before discussing their confusion about a speech from a Dell marketing executive on the future of traditional publishing. They also offer their take on where content marketing fits into a mobile marketing strategy...
Why Paper May Be The New "Smart" Device for Content Consumption
May 10, 2014
Joe Pulizzi
In this week's episode of This Old Marketing, Robert and Joe lament the millions in ad dollars pouring into events like Digital NewFronts, when the funds could be better deployed on content marketing. They also debate whether or not native advertising is deceptive, support Marc Adreessen's prediction...
How Print Magazines Can Contribute to Your Content Marketing Plan
May 1, 2014
Annette McCrary
We've long been hearing that print is dead. Debate on the subject will continue. Meanwhile, many marketers see great opportunities for brands in the printed channel. Find out how print magazines can contribute to your organization's content marketing plan.
How Content Marketing Strategy Factors into Success
April 11, 2014
Joe Pulizzi
This week, Joe and Robert discuss whether or not content marketing should just "buzz off," talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is...
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