Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading
Print’s Very Much Alive: Magazine Examples From 9 Brands
One in four B2B companies have print magazines, and print ranks as a top contributor to their content marketing success. Discover how nine B2B companies are breathing life into their print magazines. Continue reading
This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing
We reveal reasons why publishers struggle with the content studio model, explore print’s potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading
This Week in Content Marketing: This is the Year Agencies Buy Media Companies
The guys talk Medium’s latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine. Continue reading
Five Content Marketing Trends to Watch in 2017
A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017. Continue reading
Is Print Still Relevant? Lincoln Electric Says Yes
Why would a forward-thinking global manufacturer debut a print magazine in 2015? The reasons were numerous for Lincoln Electric. The magazine delivers something for target audiences, its sales teams, and its content marketing program.
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This Week in Content Marketing: The Real Cure for the Native Advertising Blues
In this episode, Joe and Robert go in-depth on Buzzfeed’s niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are “wrong” for doing content marketing. This week’s TOM example: Swide.com from Dolce&Gabbana. Continue reading
How Facebook is Becoming a Pay-to-Play Platform
In this episode, Robert and I discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure pay-to-play platform in many cases. We also discuss how much data you actually need for your content marketing strategy. The final news article provides a cross section of a record month for magazine launches with a shuttering of a dozen tried-and-true niche magazines. This week’s #ThisOldMarketing example: The Fresh Fork Market Almanac. Continue reading
Piecing Together Content’s Role in a Mobile Marketing Strategy
In this episode, Robert and Joe rant a bit about a new content marketing awards program before discussing their confusion about a speech from a Dell marketing executive on the future of traditional publishing. They also offer their take on where content marketing fits into a mobile marketing strategy and explore a #ThisOldMarketing example from USAA. Continue reading
Why Paper May Be The New “Smart” Device for Content Consumption
In this week’s episode of This Old Marketing, Robert and Joe lament the millions in ad dollars pouring into events like Digital NewFronts, when the funds could be better deployed on content marketing. They also debate whether or not native advertising is deceptive, support Marc Adreessen’s prediction on the growth of online news and talk about why the written page may be the smartest “device” for reading in the future. Continue reading
