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Why Podcasting is a Huge Content Marketing Opportunity

Eight years ago, podcasting was held up as the "Next Big Thing." Chris Brogan, author and longtime podcasting fan, thinks it's finally ready to take off as a viable channel in your content marketing plan. Find out why podcasting is a huge content marketing opportunity.

Announcing The PNR Podcast: Content Marketing News, Opinion, and History

Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they've decided to go out on their own, adding PNR (Pulizzi and Rose) 'This Old Marketing' to CMI's list of high-quality content marketing programming. Check out the first episode.

Spark Your Content Creation Creativity With These 8 Podcasts

As a medium, audio represents a powerful and engaging content creation platform. But most podcasts could be better. Here's a look at some podcasting success stories — and the lessons they hold for brands that want to explore the benefits of audio content. Spark your creativity by listening to these 8...

How to Measure the Value of Content Marketing Podcasts

Since listeners often download audio from your podcasts to their devices, there's no "click" to tell you that they listened. But there are several ways to measure the effectiveness of your content marketing podcasts. Find out how.

A Content Strategy that Brings New Meaning to Metrics

Check out's "real-time mood meter" on voter sentiment on the election. It's an example of a content strategy that brings new meaning to metrics.

Say It with Skype: Content Marketing with Booming Beats

The content marketing minds at Skype created a unique e-greeting app that lets users compose a personalized e-greeting — with the help of some famous musicians — and send it along to friends. Hear how Skype created and executed this innovative content campaign.

5 Tips for Creating Customer Testimonial Podcasts

For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts.

3 Reasons Why Podcasts Should Be Part of Your Content Marketing Strategy

Ah, the podcast. While video may be the sexy new trend in content marketing, and written copy its bread-and-butter, the podcast holds its own with three distinct advantages that serve to complement any content marketing strategy. Find out why podcasts should be a part of your organization's overall content...

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only one with the formula for telling great stories. Continue reading

5 Tips for Creating Content that Matters

Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers beyond simple awareness. We had an engaging discussion about how to create...

Listen and Learn: A Guide for Creating Energized Podcasts

Podcasting can be a very effective way to connect with your audience. If you are new to podcasting, you may be looking for advice on how to hit the ground running. Even if you have been podcasting for a while, you may wonder if things are getting tired, or you may be looking for a way to energize your...

Podcasting 101 for Content Marketers: An Interview with The Podcast Guy, Dave Thackeray

People have said Dave Thackeray, The Podcast Guy, sounds like Ewan McGregor, but Dave is happy being known simply as the Podcast Guy who is a broadcaster, journalist and marketer passionate about all things audio. I recently interviewed Dave, who helps marketers construct powerful radio programs and...