This Week in Content Marketing: Social Media Isn't Dead, We're Just Using It Wrong
In This Old Marketing, Joe and Robert discuss whether social media marketing is dead or most brands are just using it wrong, why podcasting is bigger and better, and how native advertising is NOT content marketing, plus rants and raves.
A Crash Course in Narrative Podcasting (And Why You Should Create Them)
Should you take the blue or red pill? Even if you aren’t a fan of The Matrix, you’ll get the right self-help medicine to create narrative podcasts and how to splice together the best story, sounds, and music to deliver amazing content.
This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands
In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood.
This Week in Content Marketing: The Third Era of the Internet Has Begun
In This Old Marketing, Joe and Robert discuss AOL founder's take on the Internet’s 3rd era. They ponder if LEGO magazine went off the rails. Plus, the duo talks PR's role in content marketing, podcast revenue model, raves, and rants.
The Critical Importance of “Segment Thinking” in Content Marketing
The true measure of great content is the same as the true measure of great people: It's what's on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments.
This Week in Content Marketing: Content Marketing Predictions for 2015
In This Old Marketing, Joe and Robert share their content marketing predictions, which include surprises, opportunities, and some potential problems. Plus, they talk Facebook’s “Year in Review” disaster and go back to a golden oldie.
125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats
If you like sound-bite nuggets of wisdom, you’ll like this 125-plus most retweeted and thought-provoking tweets of the more than 42,000 tweets shared on #CMWorld Twitter chats in 2014. Which ones will you retweet?
This Week in Content Marketing: Failed 2014 Content Marketing Predictions
In this one-year anniversary episode, Joe and Robert grade themselves on their 2014 predictions. Plus, Facebook offers an interesting deal for publishers, a rant and rave on Alex from Target and blog comments, and much more.
This Week in Content Marketing: Is There a Crisis in Content Marketing?
Joe and Robert debunk a possible “crisis” in content marketing, discuss the ongoing agency saga, share news on Publicis’ purchase of Sapient, and more. Rant and rave: more confusion over native advertising and a CNET magazine.
This Week in Content Marketing: Is Corporate Blogging Waning?
In this episode, Robert and Joe reflect on Tribune Publishing's decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise...
This Week in Content Marketing: Live from Content Marketing World 2014
This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of...
How Content Marketing Strategy Factors into Success
This week, Joe and Robert discuss whether or not content marketing should just "buzz off," talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is...