The Most Important Question to Ask Before Launching a Podcast
June 13, 2018
Jay Acunzo
Deciding to launch a podcast requires brands to consider a lot. Therefore, they have a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and marketers aren’t asking it often enough.
How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]
January 31, 2018
Jodi Harris
With a sound strategy and some creativity, podcasts can bring big content marketing benefits to just about any business. Learn how to attract listeners and boost your bottom line from these brand success stories.
How to Develop and Grow a Successful Podcast
November 28, 2017
Joe Pulizzi
How can a brand’s podcast lead to nearly 2 million downloads with listeners in 200 countries and generate about $500,000 in direct revenue in four years? Joe Pulizzi goes step by step into how This Old Marketing was created.
Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication
July 28, 2017
Andrea Fryrear
Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how.
This Week in Content Marketing: Apple and Amazon Race to Content Dominance
February 25, 2017
Joe Pulizzi
We ponder Apple's new original content play, Spotify's podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction.
3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out
January 30, 2017
Jay Acunzo
While virtually no barrier exists to create a podcast, making it great (and staying afloat) is a different story. Take a look at four key productivity lessons and examples to inspire your process to create a successful podcast.
This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
November 26, 2016
Joe Pulizzi
This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what's boosting paid news subscriptions, rants, raves and an example of the week from Butterball.
This Week in Content Marketing: How to Create a Successful Podcast
October 1, 2016
Joe Pulizzi
This week, the guys share secrets of successful podcasting and look at why journalists are hating on Facebook more than ever. They also explore a possible Twitter acquisition, rants, raves, and an example of the week from Petfinder.
Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid
September 25, 2016
Clare McDermott
As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid.
This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
January 30, 2016
Joe Pulizzi
Joe and Robert discuss meanings this week – implications of the exodus at Twitter for the infamous unicorn, IBM’s acquisition of Ustream, and an article hating on brand marketing. Plus, they do rants, raves, and more.
This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year
January 9, 2016
Joe Pulizzi
The boys discuss sponsored content’s future, “content friction” as the key issue in ’15, and the future for podcast ads plus a rant and rave on Snapchat’s future. They also debate buying or renting land for your content house.
How to Get in Front of the Podcasting Trend [Growth Tips and Tools]
November 24, 2015
Sarah Mitchell
Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend.
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