Make Your Content Mobile-Friendly
May 25, 2011
Heidi Cohen
Is your content marketing mobile-friendly? Before you answer, look at these five salient mobile marketing drivers.
Smartphone ownership rises
U.S. Smartphone ownership is expected to reach a tipping point in the U.S., according to Nielsen.Continue reading
Take Your Content on Location with Location-Based Services
May 4, 2011
Colleen Jones
If you’re going mobile with your content marketing, then consider location-based services (LBS). A location-based service is a network that provides content to your mobile phone or devices based on where you are. Your physical location is the trigger for content. If you’ve ever checked in using FourSquare,...
Mobile Apps for Meeting Professionals and Content Marketers
December 10, 2010
John Nawn
One of the most popular tactics used by B2B content marketers is in-person events, which is why I have been excited to see that 2010 has been ‘The Year of the Meeting App.’ What started as a trickle has ended with a deluge of apps from the simple to the sophisticated – all designed to enhance the meeting...
QR Codes: 4 Tips to Release Content to the Wild
November 1, 2010
Katie McCaskey
Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging.
What’s your tagging vehicle? QR codes! QR, shorthand for “quick response,” are bar codes applied to physical objects in the...
Mobile In B2B: The Invisible Juggernaut
October 18, 2010
Doug Kessler
Mobile is one of those areas in which, annoyingly, B2C is way ahead of B2B. You can kind of understand why — the CMOs of Pizza Hut and Smirnoff and Pepsi would be fired by now if they hadn’t at least been groping their way towards a relationship with their mobile users (aka everyone).
In...
How to Begin Mobile Content Publishing: Survey Audience Needs
August 9, 2010
Jim OHare
For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on the back: “If I had asked people what they wanted, they would have said, ‘faster horses.’ ”
Over 100 years after...
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