Consumers are becoming more accustomed to using mobile apps to find the latest deals and information about products. And some retailers are going beyond the standard functionality of store locators to make customers’ lives easier. Check out these 5 standout examples of content marketing in retail apps. Continue reading
The New iPhone Feature That Could Change Your Mobile Content Strategy
Imagine being able to reach out to your target audience with useful product information or a discount right when and where they’re making a purchase decision. Content marketers will soon have the ability to do just that, and a whole lot besides. Learn more about the new iPhone feature that could change your mobile content strategy. Continue reading
How to Optimize Email Content for Any Screen Size
Email remains a top marketing channel, but more and more people are opening their email on mobile devices. As mobile use continues to grow, you need to adjust your email content to stay in step with your customers. Don’t let your organization be among the many companies that are failing to adapt to this shift in consumer behavior. Find out how to optimize email content for any screen size.
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How to Create a Mobile-First Content Marketing Strategy
While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strategy. Continue reading
2 Key Techniques for Making Email Content More Mobile-Friendly
Most brands are just starting to get a grip on the fundamentals of mobile-friendly email content design. Take a look at some examples of a few brands that are doing it right and learn how to make your emails more mobile-friendly with two key techniques. Continue reading
How Your Content Plan Should Change to Improve Mobile Engagement
Consumers have the world at their fingertips with their mobile devices, but it’s a growing challenge for marketers to capture that mobile attention. Check out these insights from Content Marketing World 2013 speakers, and find out how to adjust your content plan to improve mobile engagement. Continue reading
5 Ways to Publish Content on Mobile and Grow Your Brand
Everyone knows mobile is taking over, but there’s not a lot of reliable information on how to get in the game. Get started with these 5 ways to publish content on mobile and grow your brand. Continue reading
Content Marketing Design: 3 Guidelines for Creating eBooks for Tablets
These days it is essential for marketers to consider how readable their content is on tablet screens. For content marketing design best practices, try these 3 guidelines for creating eBooks that will work well on tablet devices and smartphones. Continue reading
Generate a Buzz: 3 Ways Text Messaging Enhances Your Content
Make sure your content will generate a buzz — literally — in the pockets of your audience. Here are three ways text messaging can enhance your content. Continue reading
7 Tips for Creating the Right Mobile Experience for Your Website
Nearly 50 percent of your audience already uses mobile as the primary internet access device. So, you may be losing nearly half your audience if you do not make your website mobile-friendly. Check out these tips for creating the right mobile experience for these consumers. Continue reading
