Email remains a top marketing channel, but more and more people are opening their email on mobile devices. As mobile use continues to grow, you need to adjust your email content to stay in step with your customers. Don't let your organization be among the many companies that are failing to adapt to this...

While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strategy.

Most brands are just starting to get a grip on the fundamentals of mobile-friendly email content design. Take a look at some examples of a few brands that are doing it right and learn how to make your emails more mobile-friendly with two key techniques.

Consumers have the world at their fingertips with their mobile devices, but it's a growing challenge for marketers to capture that mobile attention. Check out these insights from Content Marketing World 2013 speakers, and find out how to adjust your content plan to improve mobile engagement.

Everyone knows mobile is taking over, but there's not a lot of reliable information on how to get in the game. Get started with these 5 ways to publish content on mobile and grow your brand.

These days it is essential for marketers to consider how readable their content is on tablet screens. For content marketing design best practices, try these 3 guidelines for creating eBooks that will work well on tablet devices and smartphones.

Make sure your content will generate a buzz -- literally -- in the pockets of your audience. Here are three ways text messaging can enhance your content.

Nearly 50 percent of your audience already uses mobile as the primary internet access device. So, you may be losing nearly half your audience if you do not make your website mobile-friendly. Check out these tips for creating the right mobile experience for these consumers.

Marketers have to think long and hard about what content will work best for their mobile offerings. Here are some key considerations, and examples to learn from.

Image credit: Fotolia.com The other day, I was in a popular national chain pizza restaurant enjoying a meal with friends. While we dined, I noticed a number of younger people (under 34) showing their mobiles to the server before getting their bill. One family even had a teenage mobile user hold up her...

Mobile content is hot. There’s no denying it. Over the next 12 months, four out of five marketers intend to increase their mobile spending, according to the new “Mobile Marketing: Plans Trends and Measurability” study by King Fish Media. Just like other content marketing, mobile content should be findable,...

With the wild popularity of mobile marketing, you’d figure most marketers would already have a mobile marketing strategy in place, right? Wrong. In fact, a recent online survey found only 33 percent of companies now have a mobile marketing strategy. However, an additional 62 percent of businesses...