Google Leaders Share How to Improve the Mobile Experience
June 6, 2018
Bethany Johnson
Google’s mobile-first indexing makes the user experience even more important for brands. But how do you meet the high expectations of mobile users? And how can you make the case for improving your site? Two of Google’s best share how.
How to Rock Mobile Native Advertising
February 8, 2018
Marcia Riefer Johnston
Imagine a piece of sponsored content appearing at the top of The New York Times’ most-emailed articles list. It happened to work from T Brand Studio. Now someone from that team shares the secrets to creating a great native ad.
How to Produce Quick and Effective Video Content With Your Phone
October 16, 2016
Kristin Twiford
With more marketers seeing video’s influence rise, how can you leverage your phone to shoot video and follow an effective process to create more timely, valuable videos for your audience? Start with these three tips.
3 Things I Learned About Content Marketing From Robots and Drones
August 26, 2016
Amanda Vasil
What can content marketers learn at the Consumer Electronics Show? I asked that same question. Then I discovered the C Space at CES and realized what a powerful impact technology has on content strategy, creation, and distribution.
Should You Optimize Content for Google AMP and Facebook Instant Articles?
August 15, 2016
Aleh Barysevich
Thinking about optimizing content for Google AMP and Facebook Instant Articles? Let’s look at the pros and cons, and the four questions you should ask. Then use three tools to ensure that your site lives in a mobile-friendly world.
Is Your Content Ready for the Mobile Takeover?
June 23, 2016
Marcia Riefer Johnston
Our plugged-in-yet-untethered lifestyle known as mobile has taken over. What’s a content professional to do? Be prepared and be even better prepared. Here are six ways to ensure that your site is ready for the mobile takeover.
How to Write Content That Engages Mobile Readers
April 15, 2015
Neil Patel
Your responsive website’s spectacular mobile design means you’re prepared for Google’s new emphasis on mobile-friendly search results, right? Wrong. You’re neglecting the most critical feature – mobile copywriting. Yes, it’s a thing.
'Delete This Email!' Why Mobile Email Matters to Your Business
February 18, 2015
Aaron Orendorff
Let’s get right to the point. This article is gonna hurt, because it’s about the No. 1 mistake your business is making with the most powerful online marketing tool – email. Find out what four tips to steal from brands that are doing it right.
Piecing Together Content's Role in a Mobile Marketing Strategy
May 31, 2014
Joe Pulizzi
In this episode, Robert and Joe rant a bit about a new content marketing awards program before discussing their confusion about a speech from a Dell marketing executive on the future of traditional publishing. They also offer their take on where content marketing fits into a mobile marketing strategy...
How to Serve Up Value With Mobile Content Marketing
May 28, 2014
Neil Ayres
UK-based Brand Perfect — an online community for brands, designers and developers — offers up its favorite apps for mobile content marketing from B2C brands. Mobile content marketing can be a balancing act. Find out how to serve up valuable mobile content without pushing your audience too far.
5 Standout Examples of Content Marketing in Retail Apps
March 16, 2014
Grace Hendryx
Consumers are becoming more accustomed to using mobile apps to find the latest deals and information about products. And some retailers are going beyond the standard functionality of store locators to make customers' lives easier. Check out these 5 standout examples of content marketing in retail apps.
The New iPhone Feature That Could Change Your Mobile Content Strategy
February 13, 2014
Ann Meany
Imagine being able to reach out to your target audience with useful product information or a discount right when and where they're making a purchase decision. Content marketers will soon have the ability to do just that, and a whole lot besides. Learn more about the new iPhone feature that could change...
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