Thanks to search engines, most of your content is evergreen. That’s why you should pick effective formats for your content without an expiration date. Read on and be inspired by the examples of brands doing evergreen content well. Continue reading
How To Market An Ebook: 27 Ways To Promote Yours
Don’t think promoting your e-book ends with the creation of a landing page, tweet of a link, and an email to your customers. Start the game with the 27 tips offered in this sales funnel guide for e-book promotion. Continue reading
Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books
2017 is shaping up to be a year of big changes. Don’t get caught unprepared: Check out these 11 top e-books to help you achieve content marketing success no matter what the future may have in store. Continue reading
6 Ways to Make B2B Content Marketing That’s Better Than the eBook
The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It’s time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that’s better than the eBook. Continue reading
Content Strategy: How eBooks Help You Generate More Leads
Every company is looking for ways to pump new life into its lead generation tactics. Some send executives to conferences, where they rub elbows with other leaders until their eyes cross with fatigue (and perhaps from one beer too many). … Continue reading
How Content Marketing Can Save the Book Industry
Books are great, but if content publishers stop there, they are missing out on an amazing opportunity to forge an ongoing relationship. Consider, instead, these ideas for creating multiple content packages that consumers can engage with again and again. Continue reading
What Content Marketers Need to Know About Interactive eBooks
If it’s true that brands are becoming publishers, then the quiet revolution occurring in book publishing should make us all sit up and listen. Here’s what content marketers need to know about interactive eBooks. Continue reading
29 Content Marketing Secrets from #cmworld Speakers [Free eBook]
Top Rank Online Marketing and Content Marketing World have collected 29 of the most experienced, knowledgeable, and accomplished content marketing operatives to share their secrets with the masses. Continue reading
The Key Skills You Need to Create Killer Corporate eBooks
Where do eBooks fit into your content strategy? They’re all the rage, so it’s time to find out. Here’s a primer on the key skills you need to create a killer corporate eBook. Continue reading
How Content Marketers Can Reach a Larger Audience by Redefining the E-Book
If the goal is to produce content that gets found, read, and shared, then content marketers can’t ignore mobile devices and online bookstores. Making your e-book available in retail stores can expand your audience, and maybe even your bottom line. Here’s a look at a few examples of the redefined, modern e-book. Continue reading
