9 Evergreen Content Examples for Long-Term Success
June 20, 2018
Mike Murray
Thanks to search engines, most of your content is evergreen. That’s why you should pick effective formats for your content without an expiration date. Read on and be inspired by the examples of brands doing evergreen content well.
How To Market An Ebook: 27 Ways To Promote Yours
September 25, 2017
Amanda Nelson
Don’t think promoting your e-book ends with the creation of a landing page, tweet of a link, and an email to your customers. Start the game with the 27 tips offered in this sales funnel guide for e-book promotion.
Get a Jump on 2017: 11 Can't-Miss Content Marketing E-Books
December 30, 2016
Jodi Harris
2017 is shaping up to be a year of big changes. Don't get caught unprepared: Check out these 11 top e-books to help you achieve content marketing success no matter what the future may have in store.
6 Ways to Make B2B Content Marketing That's Better Than the eBook
May 22, 2014
Jay Acunzo
The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It's time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that's better than the eBook.
Content Strategy: How eBooks Help You Generate More Leads
November 8, 2012
Nicolas Gremion
Every company is looking for ways to pump new life into its lead generation tactics. Some send executives to conferences, where they rub elbows with other leaders until their eyes cross with fatigue (and perhaps from one beer too many). Others bring on affiliate marketers who blast prospects with emails...
How Content Marketing Can Save the Book Industry
September 29, 2012
Joe Pulizzi
Books are great, but if content publishers stop there, they are missing out on an amazing opportunity to forge an ongoing relationship. Consider, instead, these ideas for creating multiple content packages that consumers can engage with again and again.
What Content Marketers Need to Know About Interactive eBooks
September 18, 2012
Clare McDermott
If it’s true that brands are becoming publishers, then the quiet revolution occurring in book publishing should make us all sit up and listen. Here's what content marketers need to know about interactive eBooks.
29 Content Marketing Secrets from #cmworld Speakers [Free eBook]
August 31, 2012
Joe Pulizzi
Top Rank Online Marketing and Content Marketing World have collected 29 of the most experienced, knowledgeable, and accomplished content marketing operatives to share their secrets with the masses.
The Key Skills You Need to Create Killer Corporate eBooks
June 29, 2012
Val Swisher
Where do eBooks fit into your content strategy? They're all the rage, so it's time to find out. Here's a primer on the key skills you need to create a killer corporate eBook.
How Content Marketers Can Reach a Larger Audience by Redefining the E-Book
April 23, 2012
David Wogahn
If the goal is to produce content that gets found, read, and shared, then content marketers can't ignore mobile devices and online bookstores. Making your e-book available in retail stores can expand your audience, and maybe even your bottom line. Here's a look at a few examples of the redefined, modern...
4 Steps to Publish an E-Book: Tap into Your Existing Articles
June 14, 2011
Thomas Clifford
Has this ever happened to you?
You run around looking for your car keys.
You could’ve sworn you just saw them right there on the counter.
But now they’re gone.
Then you hear that familiar jingle.
You slide your hand into your pocket.
Tada!
Your keys were right under your nose the whole time.
Continue...
Content Marketing e-books: 8 Examples that Work
December 23, 2010
Michele Linn
People learn about content marketing in different ways, and sometimes the best way to understand something is to see it in action. Over the holidays, we’ll be sharing a bunch of different content marketing examples submitted by our contributors.
First up: e-books. Continue reading
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