Before you start to craft your content, you need to know what information your readers will want to see; what will command their attention. Here are five ideas to help you gather more information about your content's audience.

You can save time on content development and reach a larger audience if you find ways to reuse or reinvent the B2B content you already have. Here are three ideas you can use to get you started.

There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI's latest eBook is loaded with them. Download "Your Kick-Start to Engaging Content" now.

The trend of borrowing marketing concepts from Hollywood is exploding in popularity. These brand storytelling techniques may have been devised to promote television and film, but the possibilities are endless in applying them to other content products. Here are some key examples.

Headlines are the key to getting attention for your content. A few seconds with your headline and a reader decides whether to click and learn more or move on. These 7 tips will help you write eye-popping headlines that will draw readers in and satisfy their need for content that delivers on its prom...

The well of content can start to dry up for even the most prolific content marketers. So how do you make sure your fountain of ideas never runs out? Here are 5 sources you can use to help prime the pump.

Michael Kolowich outlines how the innovative "flipped classroom" approach used by educators can be applied to webinars in 2012, shaking off that old and tired webinar format that's boring your participants to tears.

In this video post, Robert Rose, co-author with Joe Pullizzi of "Managing Content Marketing," discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating "heroic" content that speaks to your audience such that they readily carry your brand's story to other...

B2B content marketing presents its own set of challenges, one of which is how to delegate resources in developing content that is timely, authoritative, and yields the best possible ROI over time. This simple portfolio framework is a great organizing tool to help you plan your content "pipeline" and...

On this third day of CMI's "best-of" 2011 posts, we share more advanced, authoritative posts from our expert CMI contributors on content marketing ideas, as well as how-to's on improving your content marketing process and management efficiency.

Creating a two-way conversation dynamic with your readers is not difficult or beyond your marketing budget: two examples from Google and Etsy demonstrate how you can spark reader interest and ignite dialog by appealing to their inherent curiousity and inviting their response.

Do you want to engage people’s attention, provide them with useful information and, in the process, change the way they think about your organization?  In my experience, there are five types of content that can help you do this for the best content marketing. Continue reading