B2B content marketers strive to produce effective content that truly stands out. Here are 5 rules that will put you on the path to B2B content supremacy.

Most of us are fortunate enough to work without the looming fear of a drive-by, but you can certainly apply the underlying principle of resilience to content marketing. The stakes may not be as high, but try the 50 Cent approach to content strategy: "Get Rich or Die Tryin'."

One of the fastest ways to become the “go-to” food spot for your local community is by creating meaningful, tailored, and unique content. If you service your local communities 24/7, here are a few content marketing best practices just for you.

Amazon.com's reputation for low prices and vast selection overshadows the richness and depth of its community. But here are five ways you can put that community to work for your content marketing efforts -- and you don't even have to write a book.

If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.

If you have employees who spend a lot of time on social media, don't just lecture about productivity. Think of their personal networks as your networks. Turn their social-savvy skills to your advantage and transform them into content champions for your business.

Just as successful professionals and companies share similar traits, so do great content marketing campaigns. They all have four key elements that make up the code for building great content. Find out what basic steps successful content marketers follow and what questions to answer before beginning --...

By incorporating stunning images and interactive features, today's digital infographics can provide a tremendous amount of information in creative and engaging ways. But content marketers need to be sure they do more than display cool visuals. Here are the essentials to keep in mind.

With Facebook’s recent purchase of Instagram and Pinterest’s meteoric growth, photography has become the content marketing darling of 2012. In this post, we'll take a look at the usage of each of the hottest new photography sites and examine ways you can use photographs to expand your content marketing...

Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about.

Sometimes it helps to take a step back and browse favorite websites for inspiration. In that spirit, the Content Marketing Institute offers its "100 Content Marketing Examples Guide," sharing how companies big and small, from various locations and industries, are producing successful marketing campaigns...

Creating genuinely helpful content for your audience is a core principle of content marketing. And "how-to" content can be among the most helpful. The trick is to inform but also persuade. Here are some tips on creating content that helps your audience members learn how to do some things, but won't "help"...