In the spirit of Thanksgiving, the team at the Content Marketing Institute shares what we're grateful that we learned about content marketing this year. Happy Thanksgiving!

Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, "Caine's Arcade," and then think about ways your content marketing could ignite a movement.

SlideShare is more than just a way to share your finished presentations online; it can be a powerful tool that can turbocharge every step of your publishing endeavors. Try out these 11 ways to use SlideShare for content marketing success.

The print vehicle is still the best medium on the planet for thinking outside the box and asking tough questions based on what you read. For content strategy, find out why brands should be looking at marketing in print as a "new" opportunity right now to get and keep attention.

Are your content marketing plans ready for 2013? There's no time to waste, so here are seven critical strategies that I believe all marketers need to consider as they head into next year.

It may be a young platform, but there's a case to be made for B2B companies to get involved in Instagram right from the start. Use these ideas, examples, and tips to determine if Instagram is a good fit for your content marketing efforts.

The content marketing minds at Skype created a unique e-greeting app that lets users compose a personalized e-greeting — with the help of some famous musicians — and send it along to friends. Hear how Skype created and executed this innovative content campaign.

Content marketing provides excellent cost-effective opportunities across an array of platforms, devices, and formats. Consistent efforts in strategy, branding, creation, promotion, and distribution are keys to success. Here are three cases that prove the power of content marketing.

It may be challenging to get content from covering live events, but there are a lot of options and the benefits are great. Here's how to cover all your bases with content while attending a conference.

Some of the most successful content marketers use their audience needs and interests as the starting point and then work backwards to create the content. Here are a few of the strategies you can use to lead a creative evolution in your own content.

Content marketers believe in the power of story. But it's vital to know where to go and what to ask when you're searching out your brand's essential story. Try these tips and check out some examples from a couple of the strongest brands on the planet.

Haven’t jumped on the Pinterest bandwagon yet, because you don’t think you have anything pin-worthy on your blog or website? Try out these 9 ideas for creating valuable content for your customers on Pinterest -- and see what sticks!