While some content marketers tinker with 30-second YouTube videos that look a lot like commercials, others think bigger. Much bigger. Meet the new (brand) media moguls.

As a fashion retailer that's built its brand on aesthetics, Anthropologie is a company to watch on social media. Here's a look at what the brand is doing well, along with 5 ways you can follow its lead to use Instagram to meet your content marketing goals.

In the world of content marketing, the time for endlessly cranking out more and more content has passed. Now is the time for creating better -- even epic -- content that changes behaviors and makes an impact on your customers' lives. Ask yourself these questions about your own content efforts.

Content marketers fight the daily battle of staying timely and relevant. Newsjacking is the process of injecting your brand into the day's news, creating a twist that grabs eyes when they're open widest. Read on for tips to help your branded content use the news.

There are many content marketing challenges, but many of them can be fixed — if content marketers would take simple steps to avoid getting in their own way. Here are 12 such challenges, with a few suggestions from Joe Pulizzi, on how to remedy them.

Choose a helpful and informative book from this list for every one of the content marketers on your holiday gift list this year.

Visual content is a powerful tool for increasing engagement, shares and responses in content marketing. Use these tips to punch up your visual content creation.

Facebook recently launched itself headlong into the world of active content marketing. Find out what you can learn about brand storytelling from the Facebook Stories website.

Photography is more popular today than ever before. Find out how you can apply some of the best photography tips to writing content marketing blog posts.

Last year, Converse opened a state-of-the-art recording studio in Brooklyn, N.Y. Find out how that studio represents a powerful content marketing strategy at the intersection of 2 brands.

Most marketers are now planning for 2013, in many cases searching for innovative content ideas. In that spirit, here's a diverse list of content marketing ideas you may want to execute for next year.

Some marketers talk about “virality” as part of their game plan, but we can only create quality content that may or may not spread virally. Here's why video content continuity trumps virality.