Creativity may not be the easiest path, but its benefits for your content marketing program make it well worth the effort. Learn to achieve more joy – and better results – from your creative pursuits with these tips and ideas. Continue reading
How to Use Non-Obvious Thinking to Create Better Content
Though we’re in the middle of a believability crisis, as Non-Obvious author Rohit Bhargava says, don’t be discouraged. Get inspired by the deeper meaning uncovered – and steal these non-obvious ideas for your content marketing. Continue reading
The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
If your creative content marketing ideas are met with a big “no!”, don’t get discouraged. The problem may be how you’re presenting the idea. Here’s how to stop bad pitches from killing your best ideas. Continue reading
6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists. Continue reading
The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)
How does a white squirrel inspire creative content? Learn that and discover more ideas to make your content more creative – even if you work in a boring industry – with practical tactics from CMI’s Content Creativity Day presenters. Continue reading
2017 Mid-Year Content Marketing Checkup
CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event. Continue reading
6 Stolen Content Marketing Ideas from the Top Marketers of 2016
Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading
31 Types of Content We Crave [Infographic]
Can you imagine what it would be like to have audience crave your content? Back by popular demand, learn the 31 types of content that your audience doesn’t tire of, always has time for, never forgets, and wants to share with others. Continue reading
7 Stolen Content Marketing Ideas You Can Use Today
CMI VP of content finally confesses her predilection for stealing – a habit she picked up from CMI founder Joe Pulizzi. Now, she reveals seven things she stole in 2015 and shares how they can help your own content marketing success. Continue reading
A Cornucopia of Content Marketing Inspiration
To show our thanks for the resources that help us stay informed, the CMI team shares a list of those we rely on to support our content marketing (and personal) missions. We couldn’t do our jobs without these influencers and resources. Continue reading
