Junta42 Announces Best Content Marketing Blogs - TopRank Back on Top
January 17, 2011
Joe Pulizzi
Happy Anniversary to the Junta42 Top 42 Content Marketing Blogs.
This is our 10th installment of the popular list since we started just over three short years ago.
We originally reviewed 81 blogs back in 2007. We are now up to an astonishing 433 blogs (adding over 50 since last quarter).
Congratulations...
How to Keep Bloggers Engaged
December 15, 2010
Heidi Cohen
One of the biggest challenges for any blog, whether it’s corporate, group or personal, is to keep the momentum going. Let’s face it: writing, which is at the heart of blogging, is hard work and it takes motivation to continually produce new content. If bloggers don’t have an internal motivation propelling...
How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]
December 6, 2010
Heidi Cohen
A lot of content marketers have started or are thinking about starting a blog. Why?
One in three US companies use blogs for marketing purposes. This helps these firms reach the roughly 50% of Internet users who regularly read blogs according to eMarketer’s research.
A corporate blog can support the sales...
9 Must-Have Elements for Company Blogs
November 24, 2010
Heidi Cohen
Congratulations, your company has decided to start a blog and you’ve been appointed to guide it. What do you do?
Before you jump in and get someone in your web department to develop the site, take some time to think through the major strategic elements. This is a critical step to ensure your blog is...
Content Marketing with Blogs: Guidelines to Save You Time and Get Better Results
October 29, 2010
Patsi Krakoff
Are you blogging but are struggling with getting ideas, keeping up with writing or drawing attention or traffic to your blog? If so, you sound like most of the bloggers I know.
There is no doubt that blogging takes time and effort, but there are some things that you can do to simplify the process. This...
4 Steps to Zap Article Chaos (Now and Forever)
October 13, 2010
Thomas Clifford
I admit it.
I had article chaos.
Yup.
Ideas here.
Outlines there.
Half-baked articles everywhere.
Article chaos drove me nuts
I’d spend hours trying to come up with a finished article. I spent forever trying to locate an idea I had six months ago.
Then a goof-proof idea hit meContinue reading
Five Corporate Blog Must-Haves
October 8, 2010
Jeremy Victor
One of the most common questions I am asked is, “What does it take to have a successful corporate blog?” While there are probably thousands of articles answering that question from an editorial perspective, the amount of information that exists from an operational perspective pales in comparison. And...
How to Repurpose Blogs into Articles
October 4, 2010
Amanda Maksymiw
My firm recently launched a curated content site featuring new and recycled articles from our team and summaries of externally created content. For this post, I’d like to share our process for re-purposing blogs into articles.Continue reading
35 Ways to Market Your Blog
September 27, 2010
Joe Pulizzi
It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog.
Promote it on your website. It’s surprising the number of small and large companies that actually have a...
7 Questions to Ask Before Adding a Blog to the Marketing Mix
September 6, 2010
Michele Linn
Last week I was talking with a couple of corporate B2B marketers, and the question of blogging came up: do they plan to have a blog?
Unlike many marketers who jump into having a blog because it seems like the right thing to do, these gentlemen were very thoughtful in their response and explained that...
How One Company Organizes its Corporate Blog – And Gets Every Employee Involved
August 19, 2010
Amanda Maksymiw
In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our strategy, off of the ground.
Every employee at OpenView Venture Partners is committed to writing...
Blog Case Study: Three Lessons Learned from a 232% Increase in Visits over Eight Months
August 11, 2010
Daniel Burstein
Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets.
There are many blog posts around the Web about exactly what you should be doing on that blog, such as using Blogger because it has the best SEO...
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