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22 WordPress Plugins for Content Marketers

As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend the functionality of your website or blog and expand the reach of your online content. I also hope this post opens dialogue...

Mastering 3 Styles of Blog Lists for More Effective Content Marketing

As a CMI reader, you probably don’t need to be sold on the benefits of blogging as a hub in your content marketing mix, but you’re probably looking for ways to be more effective. As blogging has become more common, certain post styles have become popular because they get attention and interactions...

5 Keys to Motivating Your Employee Bloggers

A corporate blog is often a foundation for any successful content marketing program.  The blog itself can be an insightful resource for your current and prospective customers, provide material and ideas for repurposed content, and increase site traffic.  The benefits of spreading the blogging responsibilities...

What's the Right Frequency for Blog Posts?

I was asked this same question in three consecutive days this week. So, how many blog posts make the correct frequency for corporate bloggers? When I asked the question back to those people, I received the following answers: Two times per month Once per week At least once per month The correct answer...

10 Ideas to Help You Maintain a Consistent Blogging Schedule

Have you recently started a group blog or are you struggling to maintain one? In a comment on another blog I write for, Savvy B2B Marketing, someone recently told me he was starting a group blog and expressed this concern: “Our biggest challenge will probably be publishing a continuous flow of interesting...

The 3 Forgotten Tactics of Content Marketing

First, I read this post from Seth Godin that made me think about the lost opportunity by many marketers, so focused on new media, that they forget the content marketing tactics that customers are actually engaging in.  But more on that in a second. Second, I spent the evening talking to HVAC contractors...

It’s Not About You: Four Tips To Make Your Blog More Reader-Centric

Why do you read the Content Marketing Institute blog? Is it to find out what services Joe Pulizzi and his team at CMI and Junta42 have to offer? Or are you more interested in their analysis of the latest trends, research and tips on content marketing? A “reader-centric” blog focuses on the...

One Person Every Corporate Blogging Program Needs

A corporate blog can be a key component to any marketing strategy for B2C and B2B companies. Most corporate blogs are authored by multiple employees, which means your company will be able to create a larger volume of valuable content for your target audiences. Even though multiple authors spread out...
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12 Things to Do After You’ve Written a New Blog Post

You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts.

12 Reasons to Put Blogs at the Center of Your Content Marketing

Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. ...

10 Blogging Tips for Beginners and Experts

Just presented 20 Actionable Techniques to Enhance Your Blog’s Content at the Blogging Success Summit, an amazing series of virtual presentations put on by Social Media Examiner. During the presentation, I shared these 10 blogging tips for beginners and experts alike that I believe are imperative...

21 Real Blog Metrics Your Company Needs to Track

Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved in content marketing. Chris Brogan refers to blogs as your social media outpost because blogs supply the content that drives social...