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Bicycles, Cocktails & Propaganda: A Conversation about Content Marketing

It’s all about the Conversation, Rick Vosper will tell you. And he’s in a position to know: He cultivated a conversation about biking into a highly creative and successful way to conquer a very specific market.

10 Steps to a More Successful Blog Editorial Strategy

A solid editorial strategy can cultivate a captive audience — and help your business convert its members into paying customers and donors. Here are 10 actionable steps to create a successful blog editorial strategy that goes beyond traditional press releases and company news.

A Sustainable 6-Step Process for Creating Engaging Blog Posts

Try this fast and easy 6-step process for creating engaging and compelling blog posts. This sustainable process can yield enough content for a full-length article that can be repurposed for later use, providing even more content.

Blogging Essentials for Content Marketing

Happy holidays, everyone! For the next week, we’re going to be sharing the best of CMI content — posts you may have missed or popular favorites that you may want to read again. Today we’re tackling the ever-popular topic of blogging. Continue reading

3 Tips to Help Your Blog Content Pop for Your Readers

Once upon a time, there were two blog authors who were well-respected in their industries. Equally smart and versed on a subject area, they each wrote posts about important stuff. Author A wanted to tell others about the flaws in some conventional thinking and disprove claims made by competitors in his...

Blogging? 10 Questions to Ask Before You Blog

One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and even what software to use. My questions back to them usually startle the person, because so many start thinking about what they want to say, other than...

Double Your Web Page Views by Adding an Image? Seriously

New research from Skyword found that business-oriented web pages with images performed 91% better than those pages without images. Skyword examined the performance of tens of thousands of posts in performing the study, and was able to segment the value of images for business purposes (excluding entertainment,...

What Makes a Good Blog Post: 10 Tips for Corporate Bloggers

“Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts.” Yikes! Stop right there! And think again! Yes, a lot of corporate blogs are awful. But neither...

6 Steps to Successful Blogging

I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. The central theme of the presentation was blogging. First off, blogging is just a tool...nothing more, nothing less.  But...

The Missing Ingredient in Your Blog Strategy: Commenting

Coming off the very successful Content Marketing World, I thought about all the relationship building it took that helped make CMW the largest event in the industry.  Frankly, it was a combination of a number of things that made it happen (I’ll share the story on that in an upcoming post). BUT,...

What You Should Know About Running a Successful Blogging Contest

When blogging for business, two challenges always seem to cause content creators and moderators headaches: What should I write about? How much content should I be creating? One way to tackle both questions at the same time is to run a blogging contest. Not only do contests help you curate large volumes...

23 Ways to Leverage a Blog Post for Content Marketing Success

The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed.  One way to address this challenge is to plan obsolescence in your content marketing strategy, a tactic recently explained by Joe Chernov from Eloqua. Today,...