If you're an innovative marketer working for a company that's stuck in the past, use these 5 free tools to run a zero-budget content marketing campaign. Run a successful shoestring effort and you just may end up with the budget you deserve.

Without a strategic plan behind your content marketing and, more specifically, your guest postings, your content is just clutter — it's not marketing, Use these three steps to avoid a guest blogging fail.

Many businesses struggle to establish a blog and content marketing strategy that works well and shows results quickly. Try this 11-step plan for launching a successful business blog and reaping benefits within six months.

Blogging and inbound marketing aren't working for a huge percentage of marketing agencies and "consultants." Find out why your blog isn't generating leads.

Photography is more popular today than ever before. Find out how you can apply some of the best photography tips to writing content marketing blog posts.

Publishing guest blog posts is a great way to expand your reach and build your audience, especially when you're just starting out. Here are 6 key tips to help you get higher quality content from your contributors.

In this case study, Canadian IP communications leader Allstream shares seven tips for corporate blogging success, which were learned during the launch of its expertIP blog.

The Content Marketing Institute was honored to be among the most recent additions to the Inc. 500 fastest-growing American companies (#365). To make it to this level, we almost exclusively used content marketing strategies and tactics to launch and grow the business.

You are well aware that blogging regularly brings new prospects in and keeps your clients coming back to your website, right? So use these tips to plan your blog posts, and you can set yourself up for success for the whole year.

New platforms for promoting and sharing content are showing up all the time and existing ones keep evolving. Check out seven of our favorite new things to do to get attention after you have written a new blog post.

This is the story of a CEO who discovered the benefits of everyday blogging. It gets results! Instead of viewing your daily blog duties as a chore, consider using these three tactics as motivation.

For various reasons, many companies are still hesitant to embrace blogging. But it must be done. Whether you're a novice content marketer or a seasoned blogger, we think the tips in this Ultimate Guide to Blogging will help support your efforts.