I beat Neil Patel – that respected and really successful content marketer and blogger. OK, it was a one-post comparison, but I still had 20% more shares. Let’s look at seven-plus characteristics that may have contributed to my victory.

You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging. Writing blog posts for conversions requires a subtly different approach. Here’s how.

Do you want to take your blog to the next level? These eight free tools will help you gain analytical insight about your blog and for your blog, make it easy for readers to share, lessen the load time, and much more.

Content marketing success requires action, not intentions. These three steps can help you create a blog series that can be as short as three posts or as long as two months. Remove the weekly guesswork and keep your blog on schedule.

How can you demonstrate your blog’s impact to your vice president of marketing or CMO? You need to measure audience engagement and ultimately the effect on your sales pipelines. Here’s an easy-to-read primer to know what to track.

I can’t afford to waste time, so I have to be sure that the content I create moves the needle for my businesses, drives conversions, and results in a positive ROI for my investment. Here are 11 ways I’ve learned to make that happen.

It’s time to break the topic habit in favor of a theme viewpoint. Short-term serialization of content offers numerous advantages to both brand and audience. Learn the benefits and how to create your own series with this guide and tips.

You may not be a superstar with a giant audience. So how can a person or brand with a relatively small following generate big buzz over a new post? Follow these five tips, from finding credible links to creating graphics with quotes.

Guest blogging is a great way to get traffic, grow your subscribers, and increase your rankings. If you really want to make strides, you need to get on a top site, and it’s not as hard as you might think if you follow these 7 steps.

Effective marketing is personal marketing. Generic blog posts or one-size-fits-all emails can no longer be go-to tactics. Discover how to leverage segments in your content to drive more leads and sales with these tips and suggestions.

Our blog wasn’t a popular destination. That all changed when we truly committed to content marketing. By implementing these 10 steps, we grew our site from just 20,000 monthly page views to over 200,000 monthly views in just one year.

I like learning from people who know what they’re doing. The three most popular blogs in the world demonstrate three powerful lessons that you can implement. Discover which three sites and the practical tip each one offers you.