In this week’s PNR podcast, Joe and Robert talk about the content curation considerations involved in Facebook’s launch of Paper; the company’s ambitions for rivaling Google in search; Chipotle’s entrée into the world of comedic content creation; and the general confusion around the definition of relevance, before wrapping up with this week’s #ThisOldMarketing example: iFly Magazine from KLM Airlines. Continue reading
Terrifying Tales of Marketing Zombies Curating Content
We all know this breed of content curator. Self-appointed, self-important marketers who have lost touch with the act of doing real work. It started off with tweeting a few links, but they have been lulled into complacency — 140 characters at a time. But there’s still hope. Find out how to neutralize marketing zombies curating content. Continue reading
Online Content Marketing in 2014: 5 Big Shifts in Store
As the new year gets rolling, everyone in the digital industry is speculating on what will be big in 2014. While the fundamentals of good content won’t change, tactics, channels and the way people consume content will continue to evolve. Learn more about 5 big shifts that will likely affect your online content marketing this year. Continue reading
Curating Content Or Creating It: Which Drives More B2B Conversions?
Most marketers would say their top priority is to generate high-quality leads. Find out how to combine content creation and curation to get more leads and then drive more B2B conversions from them. Continue reading
Is Your Content Curation Ethical? A 10-Step Checklist
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you’re in this group, use this 10-step checklist as a guide. Continue reading
Content Curation: Key Tips and Ideas for Brands
The Content Marketing Institute has covered the topic of content curation from a number of angles. Use this (curated!) collection for one-stop access to a diverse range of key tips, ideas and information to help your brand manage its content curation efforts. Continue reading
Content Curation: 6 Strategies to Add Value With Your Own Commentary
Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to add value to curated content with your own commentary. Continue reading
How and Why Your Content Plan Should Include Numbered Lists: 4 Ideas
It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effective content plan. Check off these 4 ideas on how and why your content plan should include numbered lists. Continue reading
5 Tips Every Content Curator Needs to Write Better Calls to Action
Though calls to action are often neglected, these simple, yet targeted, phrases are directly responsible for encouraging your audience to take a next step toward becoming a loyal customer. To give them the attention they deserve, use these 5 tips every content curator needs to write better CTAs. Continue reading
4 Content Curation Tips You Can Take from Brand Success Stories
Marketers still struggle to visualize and understand best practices for the technique of curation. Here are 4 content curation tips you can take from brand success stories. Continue reading
