How to Curate Data Into Great Content
February 3, 2015
Britt Klontz
With a little thought, data can be turned into something that is intrinsically engaging, inspires conversation, and works hard for your brand. Whether it’s yours, others', or in the public domain, data curation can mean content creation.
14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success
December 25, 2014
Michele Linn
Checklists are great when you have many moving parts or want to tackle a new project. CMI shares 14 of its most popular scorecards and worksheets to help you better plan your content marketing efforts. You can customize them too.
The Powerful Content Curation Tool You're Not Using
September 3, 2014
Nicole Kohler
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as a search engine for finding new content to curate. Beneath Pinterest's soft exterior lies the makings of...
9 Content Curation Ideas for Bulking Up Your Editorial Calendar
July 28, 2014
Heidi Cohen
This is the year of content curation. Creating original content on a consistent basis can require a lot of dedicated resources, both human and financial. So what's a resource-constrained marketer to do? Bulk up your editorial calendar with these 9 content curation ideas.
5 Steps to Global Content Curation That Reaches Your Gooooaaal
July 27, 2014
Renato Beninatto
If global content curation is your goal and multiple languages are involved, just clicking "share" is more likely to get you into a world of trouble than into your target markets. Global content curation requires more than the standard components of content marketing. Use these 5 steps to reach your...
Why We Are Hiring for a New Content Role (and You Should Too)
July 21, 2014
Joe Pulizzi
While content curation with a focus on other people's content is important, the content curation technique that took Dwell Media to the next level is focused on internal assets — that is, curating content Dwell had already created. Find out why CMI is hiring for this key content curation role (and you...
What Medium Means for Content Marketing
April 21, 2014
Mike Kaput
Grocery shopping used to be a multi-stop affair, but these days you can get everything you need in one place. A similar change is taking place in how people consume content. In a world of nearly infinite content, consumers are increasingly looking to filter out the noise and one-stop shop. Find out what...
How to Fuel Your Curated Content Marketing with Storify
February 12, 2014
Mary Montserrat-Howlett
The greatest challenge still for many organizations is producing steady streams of engaging content. That's why content curation has become such a pivotal practice in supporting content marketing efforts. But how do you cut through the clutter and get organized? Find out how to fuel your curated content...
Can Facebook Compete in Content Curation and Search?
February 8, 2014
Joe Pulizzi
In this week's PNR podcast, Joe and Robert talk about the content curation considerations involved in Facebook's launch of Paper; the company's ambitions for rivaling Google in search; Chipotle's entrée into the world of comedic content creation; and the general confusion around the definition of relevance,...
Terrifying Tales of Marketing Zombies Curating Content
January 20, 2014
Buddy Scalera
We all know this breed of content curator. Self-appointed, self-important marketers who have lost touch with the act of doing real work. It started off with tweeting a few links, but they have been lulled into complacency -- 140 characters at a time. But there's still hope. Find out how to neutralize...
Online Content Marketing in 2014: 5 Big Shifts in Store
January 16, 2014
Hana Abaza
As the new year gets rolling, everyone in the digital industry is speculating on what will be big in 2014. While the fundamentals of good content won't change, tactics, channels and the way people consume content will continue to evolve. Learn more about 5 big shifts that will likely affect your online...
Curating Content Or Creating It: Which Drives More B2B Conversions?
December 17, 2013
Rachel Foster
Most marketers would say their top priority is to generate high-quality leads. Find out how to combine content creation and curation to get more leads and then drive more B2B conversions from them.
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