Falling Behind Your Competitors? Build a Content Brand
April 12, 2018
Marcia Riefer Johnston
Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand.
7 Powerful Tools to Automate Tedious Content Marketing Tasks
April 11, 2018
Bill Widmer
You know what every content marketer loves? A good tool that saves hours of time (and money). Here are seven favorites to help with SEO, influencers, project management, and much more.
Dataviz: A Critical Skill for Modern Marketers
April 4, 2018
Clare McDermott
Do you know how data visualization can transform your content – and make research more accessible to your audience? Let’s walk through the what, how, and why of dataviz for marketing, including key tips, tools, and helpful resources.
Oops! 17 SEO Misfires to Avoid With Website Content Marketing
April 2, 2018
Mike Murray
No marketing team can perfect its SEO and content marketing. But you can take steps to avoid or at least minimize the common misfires. Let’s start with these 17 frequent mistakes.
2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning
March 27, 2018
Chad Pollitt
Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists).
How Chatbots, Text Messaging Support Conversational Content
March 23, 2018
Chris Frascella
Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience.
A Step-by-Step Guide to Audience Development
March 22, 2018
Clare McDermott
In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it.
4 Google Tips Marketers Can’t Afford to Miss
March 16, 2018
Luke Budka
Think of Google as a behemoth plotting to mess with your SEO-focused mind? Think again. It offers a trove of guidance to help improve your SEO. Start with these four new (or newly updated) resources.
Stories, Filters, and Bots: What You Need to Know Now
March 15, 2018
Monina Wagner
Are you aware of latest features and tools available on major social and distribution channels? CMI’s community manager walks you through the possibilities to stay at the forefront of social plus get insight on Medium and chatbot.
Ready to Go Live? All You Need to Know Now
March 5, 2018
Jessika Phillips
Do you want to livestream but struggle to make sense of all the platforms and options? Here are the major considerations plus the pros and cons of Facebook Live, Instagram Stories, YouTube Live, Periscope, Twitch, and YouNow.
What One Brand Did After It Created a Top 10 Blog
March 1, 2018
Lisa Kalner Williams
What do you do when your company blog is named a top 10 resource? You resolve to do even better. Find out how the team at Agorapulse reinvented its approach to original content.
Instagram Marketing: 4 Features You Should Be Using [Examples]
February 21, 2018
Robert Katai
It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video.
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