Skip to content

How Brownies and Bridesmaids' Dresses Proved that Social Media Works

“How do we know it works?” “Can we prove that we’ll affect the bottom line?” Aren’t these the client questions you receive most often about social media? When my clients ask them, I explain that social media is about building relationships with customers. All the different tools — Twitter, Facebook,...

Creating Compelling (and Legal) Content in Financial, Healthcare and Other Regulated Industries

When he changed marketing jobs from a local bank to become Director of Digital Marketing at the Cleveland Clinic, Scott Linabarger went from a world where every piece of content—even minor word changes on the bank’s website—had to be reviewed by legal and compliance, to the Wild West where practically...

Content Marketing World: Updates From Around The Web

Wow! What an active blogging community we had at Content Marketing World (#cmworld). For those of you who missed the sessions or who couldn’t be in all of the sessions you wanted, here are some posts that cover the highlights of the event. If you have additional posts about the event, please add...

How to Get Your Content Found: Tips from Content Marketing World

More companies are engaging in content marketing strategies to build their brands, generate leads, and boost thought awareness than ever before. These companies are writing blogs, creating podcasts, producing videos, releasing reports, and designing infographics. But what happens after the creation phase? That’s...

Content Marketing Inspiration from Kevin Smith

Could there be a better way to end our inaugural Content Marketing World than with a keynote presentation from Kevin Smith? If you are unfamiliar with Kevin Smith, here’s a great post that explains some of his work. Kevin is not for the faint of heart, but his points were surprisingly relevant...

How to Build a Business on the Back of Content with Michael Stelzner and Brian Clark

If you’ve ever struggled to figure out how to use content to grow your business, the keynote session this morning at Content Marketing World presented solid ideas to overcome this problem. In an interactive Q&A session moderated by Aaron Kahlow (Founder, Online Marketing Institute), Mike Stelzner...

Content Marketing Technology Cage Match

What could be more fun than a cage match between content marketing technology vendors? (Seriously, it was actually entertaining). Robert Rose moderated our lunch time session yesterday in which every vendor had four minutes to tell the audience about their technologies and then had a chance to share...

10 Lessons for Creating a Content Factory: Live from Content Marketing World

Building a content factory requires the right attitude in addition to an effective system for generating authentic stories that focus on the problems of customers and clients. That’s how AJ Huisman (@AJHuisman), Marketing Director from Kennedy Van der Laan, a legal firm headquartered in Amsterdam, led...

The Rise of the SuperFans: Live from Content Marketing World

After Drew Davis’ fast paced Prezi talk on “Participation Creation,” Josh Richman, Vice President of Marketing, WGN America, and Keith Blanchard, Creative Director, Story Worldwide, took the stage to cover the “Rise of the SuperFans.” Josh jumped in by disagreeing with Content Marketing World’s...

How to Find Business Blog Content

During his presentation at Content Marketing World today, Compendium CEO Chris Baggott stressed that companies need to consider establishing a blog as their hub for content development. What’s more, Chris also discussed how content marketers can mine for “hidden information” that can...

Emotion and Storytelling: Growing Your Small Business/Non-Profit by Pulling Heartstrings

Is your content worthy of your life story? The life stories of your audience? You are quite literally spending your life creating content, so ask yourself: Does it enhance the world it lives in? Does it enrich the lives of others? What is your role? To borrow the phrase shared by Cleveland, Ohio, author,...

The Power of Fascination and Content Marketing

The first keynote session of the morning at Content Marketing World was from Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation. And fascinate us she did. Sally spoke about fascination, which she defined as an intense, emotional focus. And, she explained that each of us...