Sam Sebastian, Director of Local and B2B Markets for Google, presented the next evolution in the Mental Model of Marketing during his keynote presentation that closed out the first full day of Content Marketing World 2012.

The most important things that brands must understand is that they can create, and must own direct relationships with people; and think of these relationships and the content they create in terms of the mobile world. Here are the five movements that we are primed for in content marketing.

Joe Pulizzi kicks off Content Marketing World 2012 by unveiling some of the results from an upcoming CMI/MarketingProfs research study.

Whether or not you are able to attend Content Marketing World you can follow along. And here is some advice to help you get the most out of attending a live event, with some specific ideas for Content Marketing World attendees.

Top Rank Online Marketing and Content Marketing World have collected 29 of the most experienced, knowledgeable, and accomplished content marketing operatives to share their secrets with the masses.

It may be challenging to get content from covering live events, but there are a lot of options and the benefits are great. Here's how to cover all your bases with content while attending a conference.

We at the Content Marketing Institute are thrilled to announce the finalists for the 2012 Content Marketing Orange Awards, which celebrate the best and brightest people, projects, and organizations from around the world that are dedicated to the practice of content marketing.

Content Marketing World speakers get specific about what content-related tools are essential to their day-to-day processes. You'll see that some of their favorites are old-school, tried-and-true and some are the latest, shiny and new.

With the staggering amounts of video content being uploaded to the web all the time, how do you get yours to stand out in the crowd? Our Content Marketing World speakers share some tips on what kinds of brand-related videos get them to really sit up and take notice.

With the proper planning and execution, businesses and associations can host and coordinate award programs with the same cachet, prestige, and high quality winners as those traditionally run by media outlets. Here are some of the critical elements to keep in mind when launching an award program, and...

In this video post, Robert Rose, co-author with Joe Pullizzi of "Managing Content Marketing," discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating "heroic" content that speaks to your audience such that they readily carry your brand's story to other...

One of the thousands of things we learned at Content Marketing World is that people still want (or you could even say need) in-person events. The event itself took the efforts of 100 people, from the staff to speakers to the event team and sponsors. The response from so many of you on the success of...