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Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends [Research Report]

For the last three years, the Content Marketing Institute has produced research on content marketing trends in North America. This year we're excited to be adding Australia to the mix. Here are some of the key findings.

3 Tips for Crushing Content Marketing Like the Australians Do

With Content Marketing World Sydney on the horizon, we recently spoke with some of the event's speakers to find out how and why Australia has excelled at content marketing.

Content Marketing Strategy: 3 Experts on Tapping Influencers

When you think of influencer marketing, you may think about tapping those who have the broadest social reach to share your content. But it can be beneficial to look beyond the most obvious. Learn where to find influencers and how to use them in your content marketing strategy.

5 Content Marketing Lessons from Rick Springfield

Content Marketing World founder Joe Pulizzi slipped in a subliminal message with the entertainment on the biggest night of this year's conference. Boost your marketing success with these content marketing lessons from Rick Springfield.

Experts Share Best Practices from the Content Marketing World Health Summit

The first day of the Content Marketing World Health Summit was a whirlwind of great presentations on the many strategies marketers in the health care industry can use to generate new leads and drive revenues. Here are some of the highlights.

3 Cases that Prove the Power of Content Marketing

Content marketing provides excellent cost-effective opportunities across an array of platforms, devices, and formats. Consistent efforts in strategy, branding, creation, promotion, and distribution are keys to success. Here are three cases that prove the power of content marketing.

How to Transform Your Webinars into a Content Marketing Gift that Keeps on Giving

WebAttract's webinar expert Mike Agron shares his approach on how you can transform your webinars into a content marketing gift that keeps on giving. Mike detailed his approach to webinars in a workshop at Content Marketing World 2012.

How to Help Your Customers Help You by Sharing Their Stories

Customer stories can be just as much of a content gold mine as case studies — sometimes even more so. In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you in the same way.

CMI Announces Content Marketing Orange Award Winners at Content Marketing World

The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation. Read about this year's winners.

Content Marketing Round-Up: Highlights from Day 3 of #cmworld

While much of the learning at Content Marketing World 2012 took place outside the session room, here are highlights from each of the Day 3 sessions.

Distilling the Magic and the Mystery that is Content Marketing Success

At his Content Marketing World keynote presentation, Marcus Sheridan asserted that content is the greatest sales tool in the world. See how Marcus debunked some of the myths that surround content production.

Content Marketing Round-Up: Highlights from Day 2 of #cmworld

The first full day of Content Marketing World was a success! With five tracks, there was just too much content marketing goodness floating around to keep up with everything. Fortunately, we've compiled takeaways from each session to fill you in.