Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends [Research Report]
February 25, 2013
Joe Pulizzi
For the last three years, the Content Marketing Institute has produced research on content marketing trends in North America. This year we're excited to be adding Australia to the mix. Here are some of the key findings.
3 Tips for Crushing Content Marketing Like the Australians Do
February 22, 2013
Mark Sherbin
With Content Marketing World Sydney on the horizon, we recently spoke with some of the event's speakers to find out how and why Australia has excelled at content marketing.
Content Marketing Strategy: 3 Experts on Tapping Influencers
February 18, 2013
Michele Linn
When you think of influencer marketing, you may think about tapping those who have the broadest social reach to share your content. But it can be beneficial to look beyond the most obvious. Learn where to find influencers and how to use them in your content marketing strategy.
5 Content Marketing Lessons from Rick Springfield
December 30, 2012
Russell Sparkman
Content Marketing World founder Joe Pulizzi slipped in a subliminal message with the entertainment on the biggest night of this year's conference. Boost your marketing success with these content marketing lessons from Rick Springfield.
Experts Share Best Practices from the Content Marketing World Health Summit
November 12, 2012
Barb Schmitz
The first day of the Content Marketing World Health Summit was a whirlwind of great presentations on the many strategies marketers in the health care industry can use to generate new leads and drive revenues. Here are some of the highlights.
3 Cases that Prove the Power of Content Marketing
October 1, 2012
Heidi Cohen
Content marketing provides excellent cost-effective opportunities across an array of platforms, devices, and formats. Consistent efforts in strategy, branding, creation, promotion, and distribution are keys to success. Here are three cases that prove the power of content marketing.
How to Transform Your Webinars into a Content Marketing Gift that Keeps on Giving
September 25, 2012
Regina Antonio
WebAttract's webinar expert Mike Agron shares his approach on how you can transform your webinars into a content marketing gift that keeps on giving. Mike detailed his approach to webinars in a workshop at Content Marketing World 2012.
How to Help Your Customers Help You by Sharing Their Stories
September 23, 2012
Manya Chylinski
Customer stories can be just as much of a content gold mine as case studies — sometimes even more so. In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you in the same way.
CMI Announces Content Marketing Orange Award Winners at Content Marketing World
September 9, 2012
Joe Pulizzi
The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation. Read about this year's winners.
Content Marketing Round-Up: Highlights from Day 3 of #cmworld
September 7, 2012
Michele Linn
While much of the learning at Content Marketing World 2012 took place outside the session room, here are highlights from each of the Day 3 sessions.
Distilling the Magic and the Mystery that is Content Marketing Success
September 6, 2012
Regina Antonio
At his Content Marketing World keynote presentation, Marcus Sheridan asserted that content is the greatest sales tool in the world. See how Marcus debunked some of the myths that surround content production.
Content Marketing Round-Up: Highlights from Day 2 of #cmworld
September 6, 2012
Michele Linn
The first full day of Content Marketing World was a success! With five tracks, there was just too much content marketing goodness floating around to keep up with everything. Fortunately, we've compiled takeaways from each session to fill you in.
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