What skills and characteristics should organizations be looking for when building an effective content marketing team? Take a look at the advice shared by several experts who spoke at Content Marketing World 2013.

B2B marketers report they are producing more social media content for more channels than ever, but most don't feel confident that their efforts are effective. Our first B2B research roundtable video during Content Marketing World focused on this issue and some possible solutions. Hear what the experts...

Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked several industry experts who spoke at the recent event to weigh in on the importance of Big Data. Find out where...

The Content Marketing Institute, in partnership with McMurry/TMG, announced the top 2013 Content Marketing Awards at Content Marketing World 2013 last week in Cleveland, Ohio. Check out the four winners chosen by our panel of industry experts.

What an amazing week! A number of surprising themes emerged, and the CMI team has pulled together key takeaways on the powerful content marketing ideas that ran through the conference. Find out what 7 content marketing trends stand out from #CMWorld.

We asked the experts -- speakers at this week's Content Marketing World event -- to weigh in on who stands out on visual content platforms. Find out which brands are showing marketers how it's done when it comes to creating engaging visual content.

The digital marketing world is increasingly competitive and driven by content. So how can marketers hit on the right formula for their website content? Find out how to boost website content quality and drive higher performance.

Emotions drive decisions, prompt actions, and change mind-sets, leading to strong loyalty and a deep personal connection with a given brand that can extend beyond its rational attributes. Find out how to craft your branded content so that it makes an indelible emotional connection with your audience.

With Content Marketing World just days away, live events are obviously top of mind for CMI right now. But if your goal as a content marketer is to become the leading informational expert in your business niche, your efforts simply must include in-person events. Use these 11 tips to augment your content...

What does it take to excel in a content marketing job? The discipline is ever evolving and there's no clear career path to the top, but find inspiration in this advice from 12 experts who will speak at Content Marketing World 2013 in September.

Find out how to rock at content marketing from the new eBook created by TopRank Online and CMI. The book offers tips from 36 expert content marketers who will be speaking at Content Marketing World 2013. You'll get helpful industry insights, and more than a few of the secrets of content marketing success.

Each year, CMI honors the individual content marketers who inspire us all to achieve more. Find out more about 7 inspiring industry leaders named for 2013. Also, join us at Content Marketing World in September, when one of these notable content experts will be named Content Marketer of the Year.