Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on shared needs and interests — including interest in supporting a worthy cause. Get more perspective on the topic -- and examples of brands that do it well -- from CMI contributors and online training...

Plenty of B2B businesses are achieving great success through their content creation efforts. We asked a group of CMI blog contributors, online training instructors, and Content Marketing World speakers to tell us which brands they think are killing it in the content game. Find out which brands most inspire...

When you are trying to prove that your content marketing brings value to your business, you need clear evidence of what's working, and what isn't — and accurate measurement is really the only way you are going to get it. Get advice from industry experts on finding the right content marketing measurement...

Nearly all B2B organizations (95 percent) make some attempt to segment their content based on their audience, but personalization is difficult to accomplish in content marketing. Is it worth the extra effort it requires? Get some advice from industry experts on content marketing personalization -- like...

These days, everyone is a brand evangelist. But what about your workforce? Is your business doing enough to engage its employees in your content creation efforts? Get some tips from industry experts on how to make content creation a benefit — and not a burden — for your team.

Many B2B organizations are outsourcing content creation to stay in step with consumers' voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Online Training instructors, and Content Marketing World speakers for tips on vetting writers. Find out how to...

This week, Joe, Robert and some special guests report live from Content Marketing World in Sydney, Australia. The conversation focuses on a new report about sustainable digital business models, LinkedIn's latest content marketing tools for top brands, the acquisition of Klout by Lithium, and Copyblogger's...

This year the Content Marketing World event was bigger than ever. There's the general sense that this is the right topic at the right time in our industry. And there was a subtle shift in the biggest question asked by most speakers and attendees, with huge implications. Find out what the next big question...

Want your organization's content marketing to be more effective on LinkedIn? Find out how B2C marketers are using LinkedIn well. We touch on several examples and information on other opportunities for your brand in this first of three B2C research roundtables.

If you're in content marketing, you probably struggle to strike a balance between making your content up-to-the-minute and topical but still relevant and true to your brand. Use these simple tools from the 2013 Content Marketer of the Year to create the right recipe for your content marketing plan.

Excerpt: It's essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry experts to discuss what the future holds for B2B content marketing.

With nearly 70 percent of B2B content marketing professionals saying they struggle to find time for effective content marketing efforts, CMI's roundtable of experts weighed in on the validity of this challenge. Listen to the discussion on whether this reported time crunch is an actual barrier or just...