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A Real Time Live Blog from the David Meerman Scott Session

This morning, I had the opportunity to sit in on David Meerman Scott’s keynote presentation during day one of Content Marketing World.  In the session, David stressed the importance of real time in content marketing. And in the spirit of real time content marketing, I am writing this blog on my...

How to Prepare for a Career in Content Marketing

The next generation of content marketers gathered today for an educational and networking event at Cleveland State University (CSU). Hosted by the Monte Ahuja College of Business, the Futures in Content Marketing program allowed students to mingle with the professional community and connect with peers. The...

Marketing the Rock & Roll Hall of Fame: A Q&A

Tonight, we’ll be kicking off Content Marketing World at Cleveland’s own Rock & Roll Hall of Fame. The Rock & Roll Hall of Fame’s evolution began in 1986 and has since added myriad rock ’n’ roll artifacts, along with 269 inductees, including 619 individuals. The museum in Cleveland opened...

Sherwin Williams and Content Marketing: 5 Questions with Ellen Moreau

Ellen Moreau is on the front line of content marketing on a daily basis as VP of Marketing Communications for Sherwin Williams Paint Stores Group. Her responsibilities take her from fundamental marketing practices to more sophisticated social media marketing strategies. Moreau’s session at Content Marketing...

12 Organizations Doing Content Marketing Right

We are getting VERY excited about Content Marketing World next week. With that, we have the last post in our series where we ask speakers some questions about content marketing. Today, they inspire us with stories of content marketers who are executing their programs well. Continue reading

What It Takes to Effectively Manage Content Marketing for Your Business

As we take a collective breath before we head to Cleveland to experience how content, marketing strategy, Rock & Roll, and more orange than we ever knew existed can be mixed together, Joe Pulizzi and I wanted to offer up a little surprise. Before I get to the surprise, let’s talk a little about how...

Content Marketers Reveal Their Toughest Challenges

As we get ready for Content Marketing World in a few weeks, we asked a few of our speakers to share their insights on some content marketing topics. Over the past two weeks, we posed these questions to them: What technology excites you most as a content marketer? What is your most prescient content...

Content Marketing Institute Recognized by the City of Cleveland

We’re pleased to announce that on August 17, Cleveland City Council presented the Content Marketing Institute (CMI) with a resolution of recognition for spearheading the content marketing movement in Northeast Ohio, with special acknowledgement for hosting the international conference, Content Marketing...

Infographics in 15 Minutes

Fifteen minutes might just be the perfect length for a presentation. It forces the speaker to focus on the essentials, and it’s over before the audience’s minds begin to wander. When I present, How to Create Attention, Interest and Sales with Infographics at next month’s Content Marketing World, I’ll...

12 Content Marketing Predictions for 2012

As we get ready for Content Marketing World in a few weeks, our speakers are sharing some insights on some content marketing topics. Last week, our speakers answered the question, “What technology excites you most as a content marketer?” This week, they tell us their most prescient content marketing...

3 Tips from Surprising Content Marketing Geniuses

I believe you don’t necessarily need to be a genius to be good at content marketing. Not that the two are mutually exclusive, but at the very least, if you have the drive, some creative flair, a bit of insight, and a passion for your product, you’ll find a way to meet your goal of connecting...

12 Technologies and Tools Content Marketers Can Get Excited About

We’re getting very excited about Content Marketing World next month in Cleveland, and we thought it would be fun to introduce you to some of our speakers. Over the several weeks, we’ll share some of our speakers’ opinions on all things content marketing – from B2B to B2C. This...