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Creating a Content Marketing Toolkit

Tools are funny things. If you’re familiar with the problem you need to fix, and you understand how, when, and why to use each tool, they’re incredibly helpful. They save you time and money and help you do a truly professional-quality job. But if you just want to fill a big toolbox full of shiny new...

5 Tips to Improve Your Headline Click-through Rate

A well-crafted headline is the key to whether readers click through to your article. After spending so much time planning and creating content, it would be a shame for readers to miss out on your great content because your headline didn’t catch their eye. To learn more about what makes readers actually...

A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors

Last year CMI blogger Jennifer Watson wrote a terrific article, The Audience Content Marketers Can’t Afford to Ignore – But Almost Always Do, that discusses how content marketers often forget our most important audience – sales people! In her article, Jennifer cites data from the American Marketing Association...
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Step-by-Step Templates for Mapping your B2B Content

The process of identifying what information each of your personas needs throughout the buying process can be time-consuming; but it's not difficult if you follow these steps and use the templates provided to get you started.

4 Questions Answered about Buyer Personas

Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas because it’s one of the most important things you can do. Those posts do a great job helping you get started, but today I want to answer some questions I frequently...

Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types

We are all looking for the silver bullet that will make our content sparkle. What if from the time of content creation we already had the benchmarks in place that we know forms valuable content? Yesterday, I introduced the Creating Valuable Content Checklist, which I use to quantify what makes content...
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Creating Valuable Content: An Essential Checklist

To help you manage the execution details of your content marketing, use this Creating Valuable Content Checklist.

Lost in Translation? An 11-Step Checklist for Localizing Content

We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions abound on the Internet. But it’s not funny when it happens to you. What can you do? As the old saying goes, the devil is in the detail. With that in mind, here is...
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12 Things to Do After You’ve Written a New Blog Post

You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts.

5 Ways to Measure Facebook Fan Engagement

As a CMI reader, your business is probably considering building out a  Facebook fan page. Although Forrester Research predicts 2011 will be the year when marketers will begin to “think outside the Facebox,” C-suite business leaders and content marketers alike can’t deny the attractiveness...

Confessions from a Spreadsheet Junkie: Tips on How To Set Marketing Priorities

“Hi, my name is Michele, and I’m a spreadsheet junkie.” Lately, I have been awash in spreadsheets trying to organize everything I need to do. I live by my editorial calendar. I work with numerous spreadsheets tracking our recent CMI redesign projects and the status of each one. I know there are other...

Checklist: How to Ensure Quality Control in Content Marketing

Picture this: you are part of a small marketing team tasked with managing a corporate blog, creating case studies and eBooks, making videos, recording podcasts, writing articles, researching and creating reports, writing and sending a newsletter, boosting website traffic, building the subscriber base,...