Less Brand, More Identity: The Zombie Business Cure
December 7, 2017
Marcia Riefer Johnston
Do your brand and identity align? Or is your company a zombie that does whatever it takes to keep going? Learn how to avoid (or cure) your zombie-like behavior by making brand and identity work together in your content.
Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
December 5, 2017
Dawn Papandrea
Marketers often create and distribute educational content through a blog, white paper or how-to video. However, some brands develop full-fledged online and in-person classes and curricula. Look at what eight diverse brands are doing.
Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)
December 4, 2017
Stephanie Stahl
Marketers often center campaigns on content, but unfortunately too many marketers of events think about content too late. Learn how to create high-quality and engaging pre-event content with these five tips and examples.
How to Develop and Grow a Successful Podcast
November 28, 2017
Joe Pulizzi
How can a brand’s podcast lead to nearly 2 million downloads with listeners in 200 countries and generate about $500,000 in direct revenue in four years? Joe Pulizzi goes step by step into how This Old Marketing was created.
This Week in Content Marketing: Why Won't CMOs Consider Buying Media Companies?
November 25, 2017
Joe Pulizzi
We discuss potential purchasers for Fox and Disney, and a disturbing web content trend. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that's been 210 weeks in the making.
How Inspiring Brands Give Thanks on Social Media
November 23, 2017
Jodi Harris
Isn't it time you thanked those who make your business successes possible? From grand gestures of goodwill to simple social shout-outs, here are just a few of the ways you can use content to show gratitude to your audience.
This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe
November 18, 2017
Joe Pulizzi
We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle's. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House.
How to Capture Captive Audiences With Content
November 17, 2017
Ann Gynn
Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences.
This Week in Content Marketing: Is There a Crisis in Content Marketing?
November 11, 2017
Joe Pulizzi
We discuss revenue moves from CNN and Guardian, and whether content marketing is in crisis or on the verge of opportunity. Rants and raves cover audience building and the flight to video; then we float an example of the week your way.
What to Do After You Press Record: A Formula for Videos People Love
November 8, 2017
Marcia Riefer Johnston
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula.
4 Ways to Shift Your Thinking to Truly Focus on Your Audience
November 5, 2017
Michele Linn
Are you tired of hearing the mantra, “Audience first.” We are too. But too many marketers aren’t putting the audience first (even though they say they do). Test your own audience-first mentality by answering these four questions.
This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win
November 4, 2017
Joe Pulizzi
We reveal news about PNR's future. Meanwhile, advertising's future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd's List.
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