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5+ Best Practices for Award-Winning Brand Newsletters

5+ Best Practices for Award-Winning Brand Newsletters

Most marketers distribute newsletters. Fewer marketers deliver newsletters that work for their subscribers and their brands. Discover best practices with examples of those doing it best.
31 Great Content Writing Examples, Tips, and Tools

31 Great Content Writing Examples, Tips, and Tools

Want to make your brand’s writing more powerful and effective? Peruse these content writing examples, tips, tools, and resources to make the task a little easier.
Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results

Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.
content-marketer-year-rei-story

Content Marketer of the Year Shares the REI Story

Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola.
design-tips-for-non-designers

3 Graphic Design Tips for Non-Designers

With more text-focused people entering the world of visuals, it’s time for a refresher on the essential principles of design. Discover how typography, color, and white space can drastically improve the efficacy of visual content.
travel-content-on-a-better-trip

How to Take Your Travel Content on a Better Trip

The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities.
make-buyer-personas-that-satisfy

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component.
get-content-marketing-right-ecommerce

No Lies: How to Get Content Marketing Right in E-Commerce

A lot of content marketing advice comes from a B2B perspective. But some of content marketing’s best practices change when you talk about online-based businesses. Here’s how e-commerce brands can make content marketing waves.
most-important-question-launching-podcast

The Most Important Question to Ask Before Launching a Podcast

Deciding to launch a podcast requires brands to consider a lot. Therefore, they have a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and marketers aren’t asking it often enough.
use-documentary-filmmaking-craft-memorable-content

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking.
secrets-great-storytellers

4 Secrets of Great Storytellers

Daniel Pink says, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers …” Want to make your content marketing belong in the future? Follow four secrets of great storytellers.
actor-brings-community-model-content-creation

Actor Brings Community Model to Content Creation

Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors.