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125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats

If you like sound-bite nuggets of wisdom, you’ll like this 125-plus most retweeted and thought-provoking tweets of the more than 42,000 tweets shared on #CMWorld Twitter chats in 2014. Which ones will you retweet?

Essential Templates to Help with Content Marketing, Social Media, and Influencer Marketing Planning

You LOVE templates. We love to share them. Not only can they improve your content marketing planning, they help you track your efforts. Here are 10 templates to help you be more effective in social, editorial, and influencer outreach.

5 Steps to Get Followers to Amplify Your Best Content Marketing

Get your audience members excited about your content, and they'll do the hard part for you. The trick is to not get bogged down on the subject matter, and instead focus on context and execution. Cultivate your own legion of fans to spread your content all over the web. Take these 5 steps to get followers...

6 Tips for Influencer Marketing from an Influencer

Influencers are busy, connected people who have worked hard to cultivate trust in their circles of influence. When they promote a product or service, their circles respond. But to get the benefits of that promotion, you must engage the influencer -- and there are right ways and wrong ways to do that....

4 Tactics for Managing Your Army of Influencers

All too often, the best laid plans for influencer marketing fall apart due to one simple assumption: that managing the influencers and their content will be the easy part. In reality, however, this can end up being the most complex and time-consuming aspect of your program. Use these 4 tactics to manage...

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

When promoting content, a good influencer outreach campaign can mean real press coverage, new audiences, and even revenue growth. The most successful campaigns start weeks (or months) in advance of the content's launch, giving marketers ample time to nurture relationships. Use this 3-step framework for...

Building 4 Key Relationships Every Content Marketing Strategy Needs

Wherever you are in life, you probably got there at least partially by building relationships. The same goes for your organization and the content you create. Relationship building can open up opportunities that will help your content really take off. Learn more about 4 key relationships every content...

The Complete Guide to Influencer Marketing: Strategies, Templates & Tools

Building a high-quality influencer program in the digital era — where just about anyone can claim to be a "guru" on a given topic — is no small feat. Get our complete guide to influencer marketing, which includes strategies, templates and tools to help boost your success.

Build a Lean Influencer Marketing Strategy: 3 Types of Tools

Think an influencer program requires too much effort? Fortunately, many tools exist that enable even the leanest of teams to reap the benefits of influencer marketing. Discover the top tools marketers use to make their influencer marketing strategy more effective.

Finding Potential Content Publishers: A 3-Step Outreach Process

One of the most difficult parts of distributing the content you create is reaching out to content publishers to promote it. But content marketing won't benefit your business if you don't follow through to ensure its success. Use this 3-step outreach process to find and engage potential content publishers.

A Content Marketing Plan for Turning Your Influencers Into Partners

As marketers look to boost their content efforts, many turn to influencers to lend credibility to a piece of content or a brand. Find out how to create a content marketing plan that will build relationships and turn your influencers into partners.

5 Ways to Optimize Your Social Media Content to Combat Content Shock

The concept of consumer "content shock" gives many content marketers pause, and has sent some scrambling for strategies to cope with and stand out from the burgeoning wave of online content. Use these 5 strategies for combating content shock with social media optimization.