Social media expert Ian Cleary explains some fundamentals that marketers still can’t seem to master, as well as six next-horizon ideas that you should consider. Learn what you should know and do about social media in 2016.

Year after year, marketers say creating more engaging content is a top challenge. This year, we asked our B2C roundtable members for their counsel. One of their unexpected answers? Surprise your audience. Then they shared how.

One sure sign that your content marketing is on track is that your peers recognize it as worthy of their attention. Take a look at a few of this year's Content Marketing Award winners and finalists for some secrets of their success.

Leveraging the power of video, IKEA tells its story in funny, instructional, and inspirational ways motivating its customers to tell the bigger stories. Take the IKEA Home Tour to learn from this Content Marketing of the Year finalist.

Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell.

A Fortune 500 company celebrated its anniversary through storytelling, celebration, and a commitment to the industry. The content marketing initiative found big success. Learn how from its CMO, a Content Marketer of the Year finalist.

Almost 80% of B2B marketers aren’t successful at tracking of content marketing’s ROI. Learn how Wake Forest Innovations, which is led by a Content Marketer of the Year finalist, uses its content to deliver huge, quantifiable success.

Marriott has put a huge stake in the ground with the launch of its Content Studio and focus on influencer marketing. Find out how Content Marketer of the Year finalist David Beebe is delivering on the strategy.

Blendtec had huge success with its “Will It Blend?” videos. But it hasn’t stopped with the videos. Blendtec is creating more relevant and targeted content, and connecting with influencers to build reach and credibility with prospects.

The world’s first digital magazine solely dedicated to content promotion, news, and insights went from zero subscribers at launch to over 50,000 in six months. Here are the nine winning tactics that helped make that growth possible.

Groove’s CEO opted to out the company and created a blog that is singularly focused on the transparency of the business itself. Learn how to get started with transparent content for your own brand (and some cussing may be involved).

How do you get influencers to give you the time of day? Add value. But how do you do that? Create ultra-useful, relationship-building seed content. Learn how with these three steps that helped a company generate 6 million impressions.