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content-marketing-trends

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics. One thing is for sure: content creation and distribution in the enterprise,...
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5 Ways to Get Noticed by Influencers on Twitter

Interested in ways to get more exposure, influence, and credibility through Twitter? Build influence in your industry with these five tried-and-proven actionable Twitter strategies.
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Struggling With Social? Call in Your Influencers

Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the brand’s persona. Learn how these five brands fostered successful influencer-based social media campaigns.
Perfecting-Content-Promotion-Process

The New Marketer's Guide to Perfecting Your Content Promotion Process

Creating great content doesn’t mean it will be read. Attracting an audience to the content requires great content promotion. Here’s how to go big then small (and brief) to improve your promotion success.
identify-industry-influencers

3 Steps to Identify Influencers in Your Industry

Finding the right influencers is the biggest challenge in an outreach strategy. Have no fear. We did the work for marketing influencers and now can share the three steps to create a great influencer strategy no matter your industry.
3 Earned Media Strategies

What is Earned Media? Key Strategies

If you just hope that people will publish or share your great content, you’re stepping up to the plate without a bat. Use three ways to generate earned media – the clean-up hitter in your content marketing strategy lineup.
guide-eyes-research

A Step-by-Step Guide To Get More Eyes on Your Research

Here’s the inside, how-to story of how CMI secures media and influencer coverage of our research reports. You can use these strategies to get the word out about your big announcements through media channels you don’t control.
Brands Benefit Snapchat Scene

Celebrity Shares How Brands Can Benefit in the Snapchat Scene

Snapchat has changed in the last year. It added functionality that helps brands tell less-fleeting stories and reach a wider audience. A Snapchat celebrity shares how it can work for your brand along with do-and-don’t tips.
advertising-content-different-podcast

This Week in Content Marketing: Advertising and Content Marketing Are Different?

The guys talk about how content marketing and advertising aren’t competitors (yes, they’re different), plus Facebook as a media company, and the poor execution of influencer marketing by enterprises. They also rant and rave.
long-form-content-smartphones

This Week in Content Marketing: Long-Form Content Actually Works on Smartphones

The guys discuss long-form content’s chance on smartphones, influencer marketing struggles, research that expects U.K. content marketing/native advertising to double by 2020, and more. They also rant, rave, and share example of week.
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Onward & Upward: Go Behind the Scenes of Priceline’s Social Media

Priceline’s head of social media talks about her role as part strategist, part crisis manager, and part travel ambassador. She shares what it takes day-to-day and long-term for smooth flying on the travel site’s social media.
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5 Must-Have Tools for the Brainy Social Media Manager

With so many social media tools, you can use guidance to know what will really help. Discover five must-have tools (all with free options) that social media managers need to consider to boost their social media programs.