Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics. One thing is for sure: content creation and distribution in the enterprise,...
Interested in ways to get more exposure, influence, and credibility through Twitter? Build influence in your industry with these five tried-and-proven actionable Twitter strategies.
Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the brand’s persona. Learn how these five brands fostered successful influencer-based social media campaigns.
Creating great content doesn’t mean it will be read. Attracting an audience to the content requires great content promotion. Here’s how to go big then small (and brief) to improve your promotion success.
Finding the right influencers is the biggest challenge in an outreach strategy. Have no fear. We did the work for marketing influencers and now can share the three steps to create a great influencer strategy no matter your industry.
If you just hope that people will publish or share your great content, you’re stepping up to the plate without a bat. Use three ways to generate earned media – the clean-up hitter in your content marketing strategy lineup.
Here’s the inside, how-to story of how CMI secures media and influencer coverage of our research reports. You can use these strategies to get the word out about your big announcements through media channels you don’t control.
Snapchat has changed in the last year. It added functionality that helps brands tell less-fleeting stories and reach a wider audience. A Snapchat celebrity shares how it can work for your brand along with do-and-don’t tips.
The guys talk about how content marketing and advertising aren’t competitors (yes, they’re different), plus Facebook as a media company, and the poor execution of influencer marketing by enterprises. They also rant and rave.
The guys discuss long-form content’s chance on smartphones, influencer marketing struggles, research that expects U.K. content marketing/native advertising to double by 2020, and more. They also rant, rave, and share example of week.
Priceline’s head of social media talks about her role as part strategist, part crisis manager, and part travel ambassador. She shares what it takes day-to-day and long-term for smooth flying on the travel site’s social media.
With so many social media tools, you can use guidance to know what will really help. Discover five must-have tools (all with free options) that social media managers need to consider to boost their social media programs.