Looking for help with content marketing? Our CMI contributors are here to help! Over the last three weeks, they have answered these questions: Which parts of the content marketing process are best to outsource (e.g. strategy, process, content production, distribution, and measurement, etc?) When would...

As a content marketer, you may not be thinking about using advertising as part of your marketing mix because you consider ads to be: Expensive Annoying Immeasurable Interruptive (see annoying) Short shelf-life Continue reading

Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? Share in the comments, and we’ll point you to an answer or ask one of our contributors to write a future post on the topic. Continue...

Using tools to make your life easier sounds great in theory, but with the myriad of options available, and the time it takes to learn each one, which are the ones you should consider? We asked our trusty CMI contributors to weigh in  on tools for social media monitoring, collaboration, productivity and...

The concept of content marketing is nothing new, but the forms of delivery have changed. While marketers tout the use of digital distribution because it is cost-effective, marketers can also benefit from personalized, in-person delivery. Let’s step back and forget about content marketing for just a moment....

I used to think of LinkedIn as a tool for recruiting, job hunting and professional networking. Now with the launch of Company Pages, LinkedIn may also become a powerful tool a content strategist can use for content marketing.Continue reading

QR codes (or Quick Response codes) condense information into two dimensional op-art squares that connect offline media to online content via a smartphone. Also known as mobile tagging, QR codes act like URL references on offline media and other flat surfaces.Continue reading

You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts.

Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging. What’s your tagging vehicle? QR codes! QR, shorthand for “quick response,” are bar codes applied to physical objects in the...

In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our strategy, off of the ground. Every employee at OpenView Venture Partners is committed to writing...

As content marketing takes off in the B2B world, more and more brands will be building significant content libraries. That’s fantastic but it does create new challenges for the content marketer. In the early days of content marketing, we were all focused on one piece at a time. Write an e-book, promote...

In the first two posts in my series on content strategies for conferences, meetings and events, I  discussed content creation and 20 ideas for content delivery designed to help you engage your audience prior to and during your meeting. This week, I’ll be outlining several content distribution strategies...