Dramatic changes have given brand marketers new opportunities to earn the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest empower brands to communicate directly with an audience. Here are some tips for making the shift.

Most prospects want to keep vendors at arm's length until they are fairly far along in their buying decision process. So marketers need to keep in mind that content registration forms can be a barrier and decide strategically when it's appropriate to ask for contact details -- and how much information...

Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign. Learn how to embed outreach into every step of your content planning efforts.

Personal branding was definitely a big trend in 2011, and OpenView Venture Partners' Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona.

Anna Ritchie shares her marketing team's recent webinar promotion across four different marketing channels -- LinkedIn, Twitter, Facebook, and blogs -- specifically sharing how they effectively tailored their approach to best suit each of the social sharing platforms.

Many companies have no clue what the difference is between good and boring content. I’ll go even further than that.  Many organizations are not even aware that their message has lost all connection with their audience, and some even seem to excel at finding ways to render their content marketing completely...

Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time to sit around “thought leading” when there is so much coal to shovel onto...

The media publishing industry is undergoing tremendous transformation in its transition to digital. One of the more powerful forces in this change are economics, and the oft-repeated phrase is that media is trading “print dollars for digital dimes.” In other words, as media moves more online, publishers...

More companies are engaging in content marketing strategies to build their brands, generate leads, and boost thought awareness than ever before. These companies are writing blogs, creating podcasts, producing videos, releasing reports, and designing infographics. But what happens after the creation phase? That’s...

We’re getting very excited about Content Marketing World next month in Cleveland, and we thought it would be fun to introduce you to some of our speakers. Over the several weeks, we’ll share some of our speakers’ opinions on all things content marketing – from B2B to B2C. This...

Chances are if you are reading the CMI blog, you are already executing against one or more content marketing strategies or at least thinking about doing so. But have you integrated influencer marketing into your content program? First, what is influencer marketing? Influencer marketing is nothing new....

In 2010, we started to talk about QR codes … a little. This year, QR codes are on the rise, popping up at every interactive conference, in magazines and books and anywhere you can print the fancy little squares. You’ll find some interesting statistics on consumer adoption of QR codes in this...