Great content is a tremendous asset to any business. But creating it and not taking full advantage of that asset is a missed opportunity. Get 6 tips for making the most of your great content by promoting it with paid online advertising. Continue reading
3 B2B Content Distribution Turbochargers You Should Activate
The best way to get your B2B content in front of your audience is to get it in their social feeds. Toward that end, activate these 3 B2B content distribution turbochargers. Continue reading
Why Your Content Strategy Should Include Prezi
Content marketing and technology have become inseparable. To reach customers effectively, you need to constantly hunt for innovative tools. Prezi is one such tool that helps present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi. Continue reading
Why It’s Vital to Develop a Converged Media Strategy Right Now
Many companies are struggling to come to grips with today’s changing multiscreen consumer behaviors. Here are the essentials on why it’s vital to develop a converged media strategy right now — and some tips on how to approach this monumental task. Continue reading
7 Steps to Creating Your Content Marketing Channel Plan
Once you create content, you need to decide how best to distribute it. Consider the context in which your audience will view the content and then map out your approach with these 7 steps to creating a content marketing channel plan. Continue reading