Great content is a tremendous asset to any business. But creating it and not taking full advantage of that asset is a missed opportunity. Get 6 tips for making the most of your great content by promoting it with paid online advertising.

If you're struggling to come up with ideas for your new content marketing strategy, apply this simple 4-step development process that just about guarantees someone is going to care about and share what you have to say.

The best way to get your B2B content in front of your audience is to get it in their social feeds. Toward that end, activate these 3 B2B content distribution turbochargers.

What's keeping marketers from leveraging SlideShare for content distribution? If it's the content itself that you lack, get started with these content marketing ideas for a year's worth of monthly SlideShare presentations.

Native advertising is a disruptive content distribution technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a controversial, exploitative new tactic. Find out how content marketing is embracing this approach.

Content marketing and technology have become inseparable. To reach customers effectively, you need to constantly hunt for innovative tools. Prezi is one such tool that helps present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi.

Given how visual content marketing has become in the last few years, many smart brands are making conscious efforts to create amazing slideshow content for generating more leads. Here are 10 specific strategies for getting the best return from the content you post on SlideShare.

Many companies are struggling to come to grips with today's changing multiscreen consumer behaviors. Here are the essentials on why it's vital to develop a converged media strategy right now -- and some tips on how to approach this monumental task.

Once you create content, you need to decide how best to distribute it. Consider the context in which your audience will view the content and then map out your approach with these 7 steps to creating a content marketing channel plan.

Our Content Marketing World speakers answer the question, "With the popularity of apps like Pinterest and Instagram, how have you adjusted your content strategy (or the advice you give to clients) to incorporate visual content?"

Content shifting and content curating programs are radically changing the way we consume content. Here are six tips to optimize for this coming change.

Here is a template you can easily customize to simplify and improve the way you distribute content for your marketing programs.