Some thoughts on Cisco’s recently launched microsite on the human network concept. Site is professional and easy to navigate. Here are other pros and cons. Continue reading →

Consumers are smarter than ever, and are only going to consume valuable content. It’s an evolution for custom publishing, but we need to get beyond the negativity. Continue reading →

Many publishers are dismissing the importance and impact of content marketing. Today’s publishers need to offer custom publishing marketing services for their customers — or face watching this large revenue stream go elsewhere. Continue reading →

Marketers of small, medium and large corporations are the content providers of the future. Make content your focus as you plan your next B2B marketing strategy. Continue reading →

As a marketer, creating a vertical search community or forum can be a dicey activity at best. Here are some considerations for marketers and publishers to keep in mind. Continue reading →

American Eagle’s entertainment marketing venture, a comedy series, is on the right track. Good content, targeted to a certain audience, is today’s brand driver. Continue reading →

Focusing all communications around a sell can be detrimental to the long-term relationship you’re trying to create with customers. Consider how you can expand your communication strategy. Continue reading →

Interaction with employees is a key relationship for your customers. So, it’s essential that employees have a firm grasp of your company’s brand and mission. A CMO’s success depends on having employees involved in the marketing mix. Continue reading →

Publishers have accepted custom publishing as one of the best ways to grow revenues over the next several years. Successful ones will get on board — before it’s too late. Continue reading →

In his “Content Marketing Manifesto,” Larry Chase offers an excellent overview of the benefits of creating and marketing valuable content effectively. Be patient and build relationships for the long-term. Continue reading →