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Identity Matters: How Content Strategists Build Trust and Loyalty

Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values.
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How to Give Meaning to Your Content

Content Marketing World’s most popular speaker Michael Jr. offers a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” It’s poignant, but Michele Linn discovered a deeper meaning for content marketing.
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5 Research Insights to Drive Your Content Marketing

Successful marketers no longer dabble in content marketing. They recognize it’s a complex discipline. Discover five key insights from Content Marketing Institute’s B2B research and how you can use them to help your own programs.
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Going Potty for Facebook: How a Toilet Paper Brand Won Social

With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content.
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How Virtual Reality Could Change Content Marketing

As virtual and augmented reality get a foothold, marketers must understand how and when to dive in. An early pioneer in VR for brands shares the lessons she learned and several organizations already doing it well.
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Need Engaging, Authentic Content? Unleash the Power of Conversations

Raw, unfiltered perspectives of customers provide powerful, new insights for your content marketing program.  But don’t rely on technology to find out what they have to say. Have a conversation with them and those who work with them.
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5 Things to Consider Before Investing in Content Technology

As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object.
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Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read

Don’t aim for perfection, but strive to be the best marketer you can. Andrew Davis, columnist for CCO magazine, writes letters to unsuspecting marketers proposing changes to help them improve their efforts. Here are six.
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Must-Know Topics, Companies, and People for 2016 [CCO Recap]

Didn’t have time to read every page of Chief Content Officer magazine in 2016? Its editor shares 15 highlights to help you become a better marketer – more efficient, more creative, more ambitious, and even more fulfilled.
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5 Lessons Content Marketing Can Learn from Journalism

How can we build a bridge between content marketing and journalism? An award-winning journalist turned content marketer shares five lessons that have carried over and things you can start doing today.
social-media-content

Social Media: Is Your Content All Rhetoric?

It isn’t the size of your audience that counts but how they respond to your message. Look past the data, keywords, and hashtags to consider the rhetoric that underpins everything. I bet Aristotle would have had a blast on Twitter.
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How to Create Content People Actually Search For

Is anyone actually searching for your content? Search engines are designed to match results based on relevancy. Learn more about how to create headlines and content people seek and want to read.