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weather-channel-social-media

How The Weather Channel Does Social Media

The Weather Channel can literally save lives by sharing information on social media. Go behind the scenes with its social media specialist to learn what they do, why they do it, and how live-streaming can be done effectively.
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Print’s Very Much Alive: Magazine Examples From 9 Brands

One in four B2B companies have print magazines, and print ranks as a top contributor to their content marketing success. Discover how nine B2B companies are breathing life into their print magazines.
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Is Your Brand Really Who It Says It Is?

Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media and watch your step. It’s a minefield. How can you be authentic in a self-selected shiny world?
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LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team

Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team.
hire-quality-content-team

Are You Ready to Hire Quality for Your Content Team?

To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek.
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Social Media Advice From Mark Hamill      

Mark Hamill is social media savvy (though he says he’s a neophyte). Read about his foray into the Twitterverse and the lessons he’s learned from his successes and wrong turns, including the trailer mistake for Star Wars: The Force Awakens.
abolish-social-media

Is it Time to Abolish Social Media?

What is uniquely social about Facebook, Twitter, LinkedIn – and the hundreds of other platforms that somehow qualify for the label – that isn’t true for just about any other form of media, digital or otherwise?
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The Content Assembly Line is Broken

Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus.
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Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create.
marketball-disconnected-teams-high-performers

Play Marketball: Turn Disconnected Teams Into High Performers

We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering.
apps-tools-obsessed-content-marketers

7 Apps and Tools Obsessed by Content Marketers

Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little easier.
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Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey.