If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules?

Marketers often create and distribute educational content through a blog, white paper or how-to video. However, some brands develop full-fledged online and in-person classes and curricula. Look at what eight diverse brands are doing.

Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities.

Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say.

The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand.

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift.

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters.

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video.

We trust artificial intelligence to drive our cars but not to recommend marketing strategy. But leading marketers are investing in AI – from personalization tools that “learn” from individuals’ behavior to predictive behavior tools.

Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing.

Hiring and retaining talent is an ongoing struggle. Learn what the research shows about content marketing hiring – from the biggest geographic markets to role-specific salaries, and from desired skill sets to retention activities.

Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun.