Man of the House
July 10, 2011
Jeremy Davis
A conversation with the two men behind Procter & Gamble’s most talked-about brand content channel.
Procter & Gamble, the consumer products giant, has an online destination that aims to teach men the essentials of domestic life. The site, which offers columns like “Ask a Pregnant Lady”...
Innovation Coach
July 10, 2011
Erin Rodat-Savla
A talk with Tom Koulopoulos, author of The Innovation Zone, about the essential elements of innovation (psst: it’s not about technology).
Feel pressured to adopt new marketing technology and call it innovation? Trying to make a splash in the market when the definition of “new and exciting” keeps changing...
Fab 15: Content Marketing Projects To Inspire
July 10, 2011
Jeremy Victor
Winning the battle for attention takes innovation—whether through an unexpected presentation, a new tech application or a provocative message. These 15 projects demonstrate that creativity and daring are possible within a wide range of budgets, industries and formats (in no particular order).
1 Project:...
Three Treatments For Dissociative Content Disorder
July 10, 2011
Ardath Albee
In Diagnosis: A Serious but Curable Disease: Content Dissociative Disorder, Author Ardath Albee explains about the critical condition of this disorder and how to avoid it.
Define Your Company Persona
Create an umbrella persona for your company or brand. Just as a buyer persona is representative of a...
DIAGNOSIS: A Serious But Curable Disease: Content Dis-Associative Disorder
July 10, 2011
Ardath Albee
Does this story sound familiar? Your marketing team creates a lead generation campaign that includes an interactive game that tests their prospects’ aptitude for brilliance. It’s fun, snazzy and colorful.
Next, is a brand awareness program focused on the 30 years of history, patents and engineering...
Content Ops - Let Your Assets Do the Talking
July 10, 2011
Bob Johnson
A column about dynamic design and content optimization.
Hang on tight. We’re going to reframe many of your digital content beliefs and approaches through this column based on 15 years of studying how buyers choose and buy using the web. We’ll start by dismantling the traditional 4Ps of marketing. That’s...
Thinking Outside of the Bento Box to Improve Content Design
June 17, 2011
Clare McDermott
Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels of sushi goodness into visually beautiful patterns of color and flavor.
The bento box is a great visual metaphor for the role of information design in content marketing. Information design is...
Quora for Content Marketing: Is it Worth Your Time?
March 29, 2011
Clare McDermott
In the second issue of Chief Content Officer magazine, to be released next week, we share our befuddlement about Quora. The premise of the super-hot social site seems sound: posit a question and get crowd-sourced answers back, prioritized by their popularity. But actually navigating around and understanding...
Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan
March 2, 2011
Sarah Mitchell
Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a team working on the inaugural issue. It’s been an eye-opening experience for a bunch of seasoned content professionals.
The Australian and European versions of CCO...
Chief Content Officer Magazine Launches in Print and Digital
January 18, 2011
Clare McDermott
NOTE: Chief Content Officer magazine is completely free while we are in beta. Get your free subscription today! (and it will continue to be free after that)
When Joe Pulizzi asked me to join him to launch Chief Content Officer magazine, I leapt at the chance in part because I love the glossy, rich feel...
Hot iPad Apps for Content Marketers
January 3, 2011
Clare McDermott
I’m not a cultish Apple fan, but the iPad has me swooning. For online content fanatics, it’s the ultimate consumption gadget… sort of like a Big Gulp for technophiles. For those of you lucky enough to have an iPad under the tree this season, here’s a round-up of the very best iPad apps for content marketers.
Flipboard
The...
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